UI UX Designer

User Research & Experience Design

Conduct user research, including interviews, surveys, and competitive analysis, to understand user behaviors, needs, and expectations. Create user personas and map customer journeys for key user segments. Design intuitive and accessible user experiences across web and mobile platforms, ensuring consistency and usability. Define interaction models and information architecture to support seamless user flows and task completion.

• Prototyping: Translate business objectives into detailed design requirements, wireframes, mockups, and interactive prototypes.
• Acceptance Criteria: Define and document UX/UI acceptance criteria for features, including usability, responsiveness, and performance expectations.
• Collaborate in backlog grooming and user story creation, ensuring prioritization aligns with user value and business goals.
• Experience working within Agile Scrum, SAFe delivery frameworks, and managing work in tools like Jira, Dev Ops, or similar.

• Interaction Modeling: Develop clean, user-friendly UI designs that align with brand guidelines and accessibility standards. Create and maintain design systems, reusable components, and UI libraries to ensure consistency across products.
• Collaborate with developers to implement designs, validate feasibility, and refine based on feedback.
• Use visual and interaction design to enhance usability, engagement, and task efficiency.

• Work closely with product managers, developers, and QA teams to align design with technical constraints and user needs.
• Participate in sprint planning, design reviews, and testing cycles to ensure quality delivery.
• Support QA teams in defining test scenarios that reflect user interactions and edge cases.
• Help remove delivery blockers related to user experience requirements, clarity, or design scope.

• Contribute to product roadmaps by identifying design priorities and improvements.
• Participate in defining metrics and KPIs to measure design success (e.g., conversion rates, task success, user satisfaction).
• Continuously iterate based on user feedback, testing results, and business insights to improve usability.

• Present design concepts, rationale, and recommendations clearly to business and technical stakeholders.
• Maintain strong documentation to support alignment, version control, and decision‑making.
• Help manage stakeholder expectations and translate business requirements into user‑focused design outcomes.

• Proficient in design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, or similar.
• Solid understanding of responsive design, accessibility standards (WCAG), and mobile‑first principles.
• Familiar with front‑end development concepts (HTML, CSS, JS) to facilitate effective collaboration with developers.
• Strong visual communication and storytelling skills to convey ideas clearly and effectively.