Performance Marketing & Paid Media Specialist

Overview

Performance Marketing Paid Media Specialist –

Location:

Dubai, UAE. Industry: Interior Design, Architecture.

Working Hours:

Monday – Saturday, 9:00 AM – 6:00 PM.

We are seeking a results-driven Performance Marketing – Paid Media Specialist to join our growing team in Dubai. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Meta and Tik Tok platforms to drive qualified leads, maximize ROI, and support business growth. The successful candidate should have a strong understanding of performance marketing, audience targeting, conversion tracking, analytics, CRM integrations, and lead generation strategies.

• Campaign Management:
  Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Tik Tok. Develop lead generation strategies focused on increasing qualified inquiries while reducing Cost Per Lead (CPL). Manage multiple campaigns simultaneously with budget efficiency and performance targets.
• Performance Optimization:
  Monitor campaign performance, analyze key metrics, and implement optimization strategies. Conduct A/B testing for creatives, audiences, placements, and landing pages. Optimize campaign structures, bidding strategies, and audience segmentation to maximize ROI.
• Tracking & Analytics:
  Configure and manage Meta Pixel, Conversion API (CAPI), and event tracking systems. Ensure accurate conversion tracking and attribution across digital channels. Analyze performance through Ads Manager, Google Analytics, and reporting tools.
• CRM & Lead Management:
  Integrate advertising platforms with CRM systems and lead management workflows. Monitor lead quality and collaborate with internal teams to improve conversion rates. Maintain data accuracy and reporting transparency.
• Reporting & Insights:
  Prepare weekly and monthly performance reports. Present actionable insights and recommendations based on campaign data. Track KPIs including CPL, CTR, Conversion Rate, ROAS, Lead Volume, and Customer Acquisition Cost.
• Market Research:
  Stay updated with digital marketing trends, platform updates, and best practices. Conduct competitor analysis and identify opportunities for audience growth and campaign improvement.

• Medical Insurance
• One Return Air Ticket to Home Country Every 2 Years
• 30 Days Annual Leave
• Career Growth Opportunities

Note:
Strong language preserved from original material. The section below preserves content; bold is applied only where present in source.

• Experience:
  
  Minimum 3 years of hands-on experience in Performance Marketing and Paid Media. Proven experience managing Meta Ads and Tik Tok Ads campaigns. Demonstrated success in lead generation and CPL reduction.
• Technical
  
  Skills:
  
  Meta Ads Manager, Tik Tok Ads Manager, Meta Pixel & Conversion API (CAPI), Google Analytics, CRM Integration & Lead Tracking, Audience Segmentation & Retargeting, Campaign Budget Management, Performance Reporting & Analytics.
• Preferred
  
  Skills:
  
  Experience with Interior Design, Architecture, Real Estate, Luxury, or Lifestyle brands. Understanding of landing page optimization and lead funnel management. Strong analytical and problem-solving capabilities.
• Soft Skills:
  
  Excellent communication and presentation skills. Strong attention to detail and data-driven decision-making. Ability to work independently and manage multiple projects. Results-oriented mindset with a focus on measurable business outcomes.
• Nationality & Gender Preferences:
  Indian (Nationality Preference) and Male (Gender Preference) — note this reflects original content and may raise equal opportunity concerns depending on jurisdiction.