Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
About the Role
Exchange serves tens of millions of users globally, and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise, and personalise the journey from first visit to fully activated account becomes a core competitive advantage.
This role owns that journey end-to-end — across four deeply connected areas.
Landing & Conversion — You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. You will run a relentless A/B testing programme to convert high-intent visitors into registered users.
Onboarding — You will own the full sign-up funnel: email submission through to KYC initiation. Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation.
Sign-up Rewards — You will own the reward and incentive mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. The goal is to use reward design as a conversion lever at the top of the funnel — pulling users from landing to registered account faster and with higher intent. Onboarding rewards from KYC completion through to first deposit and first trade are owned separately.
Login & Authentication — You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it.
These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign-up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow.
This is an execution-first, high-ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.
The Team
You will work closely with:
Growth — coordinating on landing page experience and UTM attribution upstream of sign‑up
Design — page layout, onboarding UX, authentication UI, and content hierarchy
Engineering — analytics instrumentation, A/B test infrastructure, auth systems, and verification flows,development
Data / Analytics — funnel dashboards, experimentation analysis, and session behavioural data
Security / Risk — authentication architecture, ATO prevention, and fraud signal integration
Verification & Activation PM — shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff
Landing & Conversion Optimisation
Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop‑off attribution, and device and geo segmentation
Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre‑sign‑up user action is instrumented, labelled, and queryable at scale
Build and own real‑time funnel dashboards that give the full team visibility into the landing‑to‑sign‑up conversion journey
Conduct continuous analysis using session‑recording and heatmap tooling (Full Story, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities
Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement
Run a structured, high‑velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established
Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that…
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