Senior CRM MarTech Associate​/CRM MarTech Manager

We are seeking a highly skilled and innovative Senior CRM Mar Tech Associate/ CRM Mar Tech Manager to join our Global CRM team. Reporting directly to the Mar Tech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

• Lead the Mar Tech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
  • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
  • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
  • Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
  • Write API requirements and payload specifications for Mar Tech integrations.
  • Use templating/scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
  • Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
  • Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
    • Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

• 4-7 years of hands‑on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
• Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub‑agents to complement the workflows.
• Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies.
• Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment.
• Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
• Strong understanding of sporting events, sports book or/ and options‑trading.