Principal Product Manager - Discovery & Onboarding

Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products and features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers and other cross‑functional team members to ship remarkable features and products.

About the Role Crypto com Exchange serves tens of millions of users globally and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise and personalise the journey from first visit to fully activated account becomes a core competitive advantage. This role owns that journey end‑to‑end across four deeply connected areas Landing amp Conversion, Onboarding, Sign‑up Rewards, and Login amp Authentication.

These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign‑up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow. This is an execution‑first, high‑ownership role. The PM who takes it drives stakeholders to unblock, prioritise and ship without waiting for direction.

• Design and implement a comprehensive behavioural analytics framework across Exchange landing pages covering scroll depth, content engagement, CTA performance, drop‑off attribution and device and geo segmentation.
• Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre‑sign‑up user action is instrumented, labelled and queryable at scale.
• Build and own real‑time funnel dashboards that give the full team visibility into the landing‑to‑sign‑up conversion journey.
• Conduct continuous analysis using session‑recording and heatmap tooling Full Story, Hotjar, Microsoft Clarity or equivalent to surface engagement patterns and conversion opportunities.
• Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals and CTA placement.
• Run a structured high‑velocity A/B testing programme across landing pages targeting a minimum of four experiments per month once infrastructure is established.
• Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high‑intent visitors toward account creation.

• Own conversion performance and UX quality at every step of the post‑sign‑up journey.
• Email submission: CTA clarity, form design and value proposition at the moment of commitment.
• Email verification delivery reliability, link click‑through rate, re‑send UX and expiry handling.
• Phone submission international dialing UX, number format validation and regional trust signals.
• Phone verification OTP delivery speed and reliability, SMS fallback, retry logic and expiry management.
• KYC initiation: clear expectation‑setting on documents required, estimated time and next steps so users arrive at the KYC stage informed and prepared rather than surprised.
• Define conversion targets at each step, track actuals on a weekly cadence and drive improvements through UX iteration and controlled experimentation.
• Ensure step‑level drop‑off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics.
• Work with Legal and Compliance to accommodate regional onboarding variations without creating dead‑end experiences for users in specific markets.

• Design and own the reward mechanics tied to the sign‑up event: welcome bonuses, sign‑up campaign incentives and promotional offers that activate at account creation.
• Work with Marketing and Campaigns to define reward value, eligibility criteria and communication timing at the sign‑up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought.
• Instrument reward redemption tracking to measure the direct impact of sign‑up incentives on registration conversion rate and downstream funnel…