Performance Marketing Specialist

The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads
• Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities
• Conduct A/B testing to improve ad creatives, landing pages, and audience targeting
• Manage campaign budgets and allocate resources to maximise ROI
• Develop and implement SEO strategies to complement paid efforts
• Create detailed performance reports with actionable insights for stakeholders
• Collaborate with the content and design teams to produce high-converting ad creatives
• Stay up-to-date with the latest digital marketing trends, tools, and best practices

• Experience in e-commerce or high-growth startup environments
• Familiarity with SEO strategies and tools
• Certification in Google Ads or Facebook Blueprint

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of proven experience in performance marketing or a similar role
• Strong analytical skills with a knack for numbers and data interpretation
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
• Hands-on experience with analytical tools such as Google Analytics
• Experience with A/B testing and campaign optimization techniques
  
  Strong budget management and ROI analysis skills
• Excellent verbal and written communication skills
• Knowledge of SEO principles and performance marketing best practices