Lifecycle Marketing Executive​/Specialist

Bayut & dubizzle are iconic homegrown brands with a strong presence across the seven emirates in the UAE, offering a leading online search experience to millions of users.

• Develop a strategy to engage, retain and re‑engage customers during key milestones of the customer lifecycle segments.
• Create and run email, in‑app and push notifications; assist in copywriting, email design and performance evaluation for all C2C and B2C campaigns.
• Conduct A/B testing and optimize CLM campaigns with strategic content, frequency and audience variations.
• Work closely with all teams to understand the customer base through insight segmentation and data analysis.
• Lead new product feature tests, collaborating with product managers and leveraging email marketing & push notifications.
• Increase CLM traffic & engagement while maintaining high quality of personalized messaging.
• Continuously analyze data to plan strategies and execute campaigns.
• Build audience segmentation and test campaigns.
• Manage projects and support BI/Tech teams with API‑based campaigns.

• Bachelor's degree or BSc from a reputable university.
• At least 3 years of experience in a similar field.
• Knowledge of basic digital marketing and advanced CLM tools.
• Practical experience with digital platforms and at least one email automation platform (e.g., Braze, Airship, Leanplum, Accoustic, MoEngage, Twilio, Send Grid, Sendin Blue).
• Understanding of web analytics (experience with Google Analytics preferred).
• Strong understanding of current online marketing concepts, strategies and best practices.
• Strong critical thinking, technical and data analysis skills.
• Proficiency in MS Office Suite (Excel, PowerPoint).
• Strategic thinking and ability to translate quantitative and qualitative data into a targeted marketing strategy.
• Self‑motivated and willing to take on new challenges.

• Fast‑paced, high‑performing team.
• Multicultural environment with over 50 nationalities.
• Competitive tax‑free salary.
• Comprehensive health insurance.
• Annual air‑ticket allowance.
• Employee discounts with multiple vendors across the emirates.
• Rewards and recognitions.
• Learning and development opportunities.

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.