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Growth Marketing Specialist
Job Description & How to Apply Below
Responsibilities
- Execute and support paid media campaigns across assigned MEA markets, including setup, QA, launch, monitoring, and optimization.
- Manage day-to-day operations across platforms such as Google Ads, Meta Ads, Tik Tok Ads, and Apple Search Ads.
- Monitor campaign performance daily, identifying issues related to spend pacing, delivery, tracking, and creative fatigue.
- Support optimization against core KPIs including CAC, ROAS, LTV, and conversion rates.
- Coordinate performance creative workflows, including briefing, asset trafficking, localization, and version control.
- Partner with creative and localization teams to ensure ads are culturally relevant and platform-compliant.
- Maintain campaign documentation, testing trackers, and QA checklists to ensure reporting accuracy.
- Support measurement initiatives such as incrementality tests, geo tests, and attribution analysis.
- 1-2 years of experience in performance marketing, growth marketing, or digital marketing operations.
- Hands‑on experience executing paid media campaigns on Google Ads, Meta Ads, or Tik Tok Ads.
- Strong campaign operations skills, including budget pacing, naming conventions, and tracking.
- Analytical ability to interpret key metrics such as CAC, ROAS, LTV, CTR, and CPC.
- Proficiency in English (professional or native‑level fluency).
- Strong attention to detail and ability to manage multiple markets and deadlines simultaneously.
- Experience with MEA‑specific regional paid media platforms.
- Professional fluency in Arabic or Hebrew.
- Experience with analytics and BI tools such as Looker, Tableau, or Google Analytics.
- Exposure to incrementality measurement, lift studies, or media mix modeling.
- Bachelor’s Degree in Business or a related field.
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