Performance Marketing Specialist; Paid Social

Responsibilities

• Manage and optimise paid campaigns across Meta, Snap, and Tik Tok to meet KPIs.
• Drive installs and in-app conversions with app marketing strategies.
• Track and analyse performance using GA4, MMPs, and performance models with Excel Sheets.
• Conduct audience analysis, segmentation, and A/B testing to improve targeting and conversions.
• Set up and optimise Pixels and APIs for accurate tracking and event management.
• Collaborate with creative, analytics, and product teams to refine campaign strategies.
• Apply advanced measurement methods including incrementality tests, lift studies, and conversion tracking.

• 4+ years of experience in paid media or performance marketing with a strong focus on paid social channels.
• Hands-on experience managing campaigns on Meta, Tik Tok, and Snapchat.
• Strong knowledge of audience behaviour analysis, optimisation techniques, and best practices.
• Proficiency in GA4 and performance analysis.
• Familiarity with ad creative production and best practices for ad formats.