Sr Marketing Manager

Furchild Food Stuff Supply LLC | Full time

Dubai, United Arab Emirates | Posted on 03/02/2026

FURCHILD is the first and only raw pet food company of its kind in Middle East.

We empower pet parents by providing convenient access to top quality nutrition and natural pet products that will enable their pets to live a healthier, happier and more vibrant life.

Discover the transformative power of our fresh, healthy, balanced raw meals, raw bones, all-natural chews and premium handcrafted freeze‑dried treats.

Our meals are formulated by the world's leading pet food experts, approved by veterinarians and utilise innovative safety and quality standards never before available to pets.

Marketing Operations&Planning

• Own the annual, quarterly, and monthly marketing calendar, ensuring all activities are synchronized.
• Lead weekly planning and performance meetings to review data and pivot strategies in real‑time.
• Translate high‑level business priorities into structured campaign and launch plans.
• Create clear briefs for Specialists and maintain full visibility across all timelines, deliverables, and deadlines to ensure flawless execution.

Strategic Leadership&Budget Management

• Own the marketing budget, allocation, forecasting, and ROI; forecast growth trajectories and reallocate spending based on performance.
• Develop a holistic strategy that balances aggressive performance marketing with long‑term brand building.
• Drive execution across existing and new territories, navigating multi‑lingual requirements (Arabic) and territory‑specific regulatory awareness.

Growth,Media Buying&Performance

• Supervise the execution of PPC, Paid Social, Affiliate, and SEO.
• Direct strategies that lower Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV) through attribution modeling and robust testing.
• Champion a test‑and‑learn culture across offers, audiences, and channels to find new avenues for scale.

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Brand,PR&Offline Integration

• Ensure a cohesive narrative across digital ads, website, app, retail environments, and events.
• Lead PR initiatives, media opportunities, and executive thought leadership to build brand authority.
• Manage ATL/BTL activities including print, radio, retail activations, and physical event presence.

Customer Lifecycle&Retention

• Oversee the full customer journey from initial awareness to long‑term retention.
• Guide CRM, email automation, loyalty initiatives, and subscription growth to drive repeat purchase behavior and maximize customer value.

Team Leadership&Cross-Functional Collaboration

• Lead and mentor the two Senior Marketing Specialists, ensuring KPI accountability and supporting their professional development.
• Work closely with Sales, Operations, and Customer Service to ensure marketing initiatives align with inventory levels, delivery capabilities, and customer experience.

Agency&External Partner Management

• Manage agencies, freelancers, developers, photographers, and media partners.
• Own all external briefs, timelines, budgets, and the final quality of all outsourced output.

Collaboration with Creative Director

• Partner with the Creative Director on brand vision and high‑level approvals.
• Take full ownership of execution and delivery so the Creative Director remains in a non‑operational, visionary capacity.

• 6+ years in a senior marketing role, with proven experience in team management and P&L ownership.
• Ability to think long‑term while maintaining a "startup" agility to execute daily.
• Deep understanding of performance marketing stacks, CRM, and analytics platforms.
• Exceptional brief‑writing and interpersonal skills to manage both internal teams and external vendors.