Head of Brand Marketing
Listed on 2025-12-17
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Social Media Marketing
Company Overview
Born in Dubai in 2016, SQUATWOLF started from a simple idea, creating gymwear that moves with you, pushes limits, and builds a global community of athletes. We’re more than just a gymwear brand, we’re a movement built on strength, hustle, and heart.
What started in the Middle East has grown into a worldwide pack, with customers and athletes in 100+ countries repping the wolf. At SQUATWOLF, we don’t settle, we evolve. Every collection, every drop, every move we make is designed to elevate the human experience and help people become stronger, not just in the gym, but in life.
Role OverviewSQUATWOLF is seeking a Head of Brand to set the strategic direction of the brand and build outstanding brand equity. This is a high-impact leadership role responsible for elevating SQUATWOLF’s global desirability, cultural relevance, and brand engagement across multiple markets.
The company is currently focusing its branding efforts on brand storytelling, campaigns, social media, events, community building, and influencer marketing and is looking for someone who can further elevate the brand, expand its positioning into different markets, and oversee brand building across the right channels.
The ideal candidate is a brand visionary and strategic leader, someone who can not only execute but also adapt and scale SQUATWOLF’s brand identity across diverse markets, cultures, and consumer segments. This person will be responsible for ensuring cultural and market relevance, and maximizing the impact and efficiency of brand-building investments while applying the brand positioning effectively across different geographies.
Key Responsibilities- Ensure that SQUATWOLF’s brand positioning is effectively applied across different markets, maintaining consistency while allowing for cultural adaptability.
- Lead brand equity development, ensuring that SQUATWOLF is perceived as an aspirational, premium, and high-performance gymwear brand.
- Adapt and refine branding and communication strategies for different markets (e.g., KSA, UAE, Europe, the US) to maximize relevance and engagement.
- Build a multi-market brand framework, ensuring cultural sensitivities and local nuances are integrated into campaigns and brand messaging.
- Define the brand voice, identity, and values, ensuring consistency while allowing flexibility for localized activations.
- Oversee 360‑degree brand campaigns that drive awareness, engagement, and loyalty.
- Set the creative vision for all branding initiatives, ensuring SQUATWOLF stands out in a crowded industry.
- Lead the creative briefing process, ensuring all campaigns align with brand identity, market trends, and business goals.
- Work closely with the Creative Team, Performance Marketing, and Founders to ensure branding efforts are data‑driven and high‑impact.
- Innovate in brand storytelling—leveraging founder‑led content, community‑driven narratives, and disruptive campaigns.
- Define and execute a high‑impact social media strategy that drives brand engagement, organic reach, and cultural relevance.
- Develop innovative short‑form and long‑form content strategies that resonate with different consumer bases.
- Track and optimize social performance analytics, ensuring strategies are backed by data.
- Drive a content‑first approach, ensuring social media goes beyond promotional messaging to truly engage and inspire.
- Lead community‑building initiatives, ensuring SQUATWOLF becomes a movement, not just a brand.
- Oversee event strategy, ensuring activations align with brand positioning and create memorable brand experiences.
- Develop and oversee a structured influencer marketing strategy, ensuring collaborations align with brand objectives and market nuances.
- Identify and onboard top‑tier athletes, fitness influencers, and cultural trendsetters in each key market.
- Ensure influencer and brand collaborations maximize reach and desirability.
- Own and manage brand‑building budgets, ensuring maximum impact and ROI.
- Define key brand performance metrics and track the…
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