The Marketing Associate will be responsible for driving the marketing and brand growth of the hayy.ai product across Dubai and the wider UAE market. Working under the strategic guidance of the Chief Marketing Officer (CMO) based in Germany, this role focuses on executing localized online and offline marketing campaigns to strengthen product visibility and generate B2B/B2C leads. The candidate will collaborate closely with the regional Sales team to align marketing efforts with business objectives and ensure seamless campaign integration.
This position requires a proactive and independent professional capable of planning, managing, and optimizing marketing activities, especially for local offline events and partnerships, to maximize market penetration and customer engagement.
- Google Analytics, Google Ads.
- Marketing automation platforms (e.g., Mailchimp, Active Campaign).
- SEO & content management tools (e.g., SEMrush, Word Press).
- Design tools (e.g., Canva, Adobe Creative Suite).
- Project management software (e.g., Trello, Asana, or ).
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Minimum 3 years of experience in product or digital marketing.
- Excellent written and verbal communication skills in English and Arabic (both required).
- Deep understanding of UAE market dynamics and local business culture.
- Proven track record of managing online campaigns and marketing events.
- Strong understanding of B2B/B2C marketing and customer engagement.
- Ability to work independently and manage multiple projects simultaneously.
- Develop and execute online and offline marketing campaigns tailored to the UAE market.
- Collaborate with HQ marketing and regional Sales teams to align product positioning and messaging.
- Manage digital advertising, content marketing, and social media presence for UAE market.
- Plan and organize local offline events, exhibitions, and networking activities independently.
- Monitor, analyze, and report on campaign performance metrics and ROI.
- Ensure brand consistency and adherence to global marketing guidelines.
- Support lead generation activities and optimize the customer acquisition funnel.
- Deep understanding of UAE market dynamics and local business culture.
- Proven track record of managing online campaigns and marketing events.
- Collaborative and inclusive workplace culture
- Flexible work arrangements for work-life balance
- Transparent communication with a flat hierarchy
- Regular recognition and appreciation
- Continuous learning & mentoring programs
- Participation in meaningful and innovative projects
- Growth in both personal and professional dimensions
Klugsys is proud to be an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive space for all team members — regardless of gender, background, orientation, or beliefs.
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