DG Beauty | Regional E-Commerce, Digital & CRM Specialist

DG Beauty | Regional E-Commerce, Digital & CRM Specialist

Dolce & Gabbana, a global leader in luxury fashion and beauty, seeks a strategic and results-driven E-commerce, Digital & CRM specialist to lead 360° digital & CRM initiatives across the GCC region.

Based in Dubai, this role is responsible for shaping and leading regional E‑com, Digital & CRM strategies in alignment with brand guidelines and global vision.

The mission for the role is to translate global brand vision into impactful regional activations
, elevate brand equity, drive sell‑out, and reinforce Dolce & Gabbana Beauty’s leadership in the luxury beauty segment.

• Align the strategy with key stakeholders to optimize digital investments and ensure effective media mix across paid, owned, and earned channels
• Manage influencer and digital content strategies to maximize awareness and engagement across Instagram, Tik Tok, You Tube, and emerging digital platforms
• Measure and report digital campaign performance (ROI, reach, CPM, engagement), providing actionable insights to optimize future investments
• Partner and closely collaborate with Global and Regional Digital Teams to ensure digital content, brand assets, as well as digital strategies are aligned with key priorities of the region
• Ensure a strong and efficient digital plan across all channels of distribution & retailers
• Monitor competitors’ digital activities and propose innovative activations to reinforce Dolce & Gabbana Beauty’s online leadership
• Research new Digital Marketing trends and best practices across various countries to amplify the digital investment in the Middle East region
• Develop and deploy CRM strategies across boutiques and department stores to drive client retention and loyalty
• Collaborate with HQ CRM and retailer teams to implement personalized, data-driven activations and clienteling initiatives
• Lead CRM data & dashboards to drive the action plans on recruitment and retaining the clients
• Leverage consumer insights and segmentation to tailor brand experiences across online and offline touchpoints
• Ensure distributors & retailers compliance with brand CRM standards and implementation guidelines
• Provide monthly insights on CRM actions and KPIs
• Manage online presence across regional E‑retailers, ensuring perfect CARS (Content, Assortment, Ratings & Reviews, Search) execution
• Align E‑retail activations with commercial and marketing priorities, maximizing online visibility and conversion
• Track and report key e‑commerce KPIs:
  Sales, Market Share, ROAS, Conversion Rate, and Traffic
• Monitor competitors’ e‑commerce activities and propose innovative activations to reinforce Dolce & Gabbana Beauty’s online leadership

• Oversee & optimize A&P budgets across all channels ensuring efficient allocation and ROI for all e‑retail, digital & CRM activations
• Monitor, report and optimize E‑commerce KPIs (Sales, Market Share, Online weight, ROAS, CR, Traffic, SOV, SOS, Content Score)
• Lead digital, e‑com & CRM costs to ensure adherence to financial targets
• Track monthly digital/ e‑com sell‑out performance by market, by retailer, by category, identifying key business drivers
• Ensure a monthly tracker of CRM KPIs & dashboards
• Prepare monthly reports and business reviews highlighting key achievements, challenges and corrective actions

• 1–3 years of experience in E‑commerce/Digital fields
• Highly organized with strong attention to detail
• Data‑driven with proficient analytical skills
• Very good skills with Excel & MS Office
• Professional fluency in English;
  Arabic an advantage
• Open, dynamic, flexible, highly motivated, team‑oriented, and capable of working independently
• Demonstrates learning agility, ability to anticipate change, and strives for excellence in execution

Full‑time