Marketing Manager

Marketing Manager, Fabric & Home Care – Givaudan

Join us at Givaudan to celebrate the beauty of human experience and shape the future of fragrance-driven consumer experiences across the Middle East & North Africa (MENA). This role is based in Dubai and reports directly to the Senior Marketing Manager for Fabric & Home Care.

This Marketing Manager will leverage market intelligence, creative storytelling, category expertise and client partnership to drive business growth and bring fragrance innovations to life. The role centers on building deep regional understanding, translating insights into strategic opportunities, and delivering compelling concepts and client presentations. You will also support global clients and cross-regional initiatives.

• Market & Consumer Leadership
• Build in-depth understanding of market, consumer, and category dynamics across Fabric & Home Care.
• Track macro trends, competitive activities, emerging brands, and innovations shaping the category.
• Lead consumer and market analyses to identify gaps, white spaces, and business opportunities.
• Partner with Consumer & Market Insights (CMI) to gather behavioural, attitudinal, and olfactive learnings.
• Synthesize insights into clear strategic recommendations for internal and client teams.
• Concept Creation & Category Storytelling
• Translate market and consumer insights into engaging concepts, visuals, and fragrance directions.
• Drive the creation of proactive marketing tools, trend stories, and promotional materials.
• Craft compelling and visually rich narratives that connect olfactive directions to consumer emotions and needs.
• Ensure all marketing deliverables harmonize with Givaudan branding and creative guidelines.
• Support technologies, ingredients, and fragrance launches with strong storytelling and category relevance.
• Client Partnership & Experience Creation
• Create and deliver tailored, high-impact presentations for key clients across the region.
• Lead immersive client experiences—workshops, market immersions, innovation sessions and displays, conceptualizing corporate stands for trade shows and exhibitions while managing agencies during design and fabrication stages.
• Collaborate with Sales, Evaluation, and Creation to align on fragrance directions that strengthen our winning strategy in briefs.
• Position Givaudan as a strategic partner by identifying opportunities that differentiate the client's brand.
• Support occasional global client projects, representing MENA consumer and market perspective.
• Cross-Functional Collaboration
• Work closely with the Creation, Evaluation, CMI, Sampling, Sales, and Communications teams to deliver unified, high-quality outputs.
• Engage with the global marketing community to share MENA insights and ensure alignment with worldwide initiatives.
• Contribute to internal category knowledge building and support regional and global marketing programs.
• Project Management & Continuous Improvement
• Manage multiple marketing projects from briefing to execution, ensuring timely and high-quality delivery.
• Maintain a high standard of organization, prioritization, and attention to detail across all tasks.
• Continuously seek ways to elevate the quality of concepts, visuals, presentations, and customer experiences.
• Support innovation processes with deep category knowledge and thoughtful marketing recommendations.

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7+ years of progressive experience in B2B/B2C marketing, ideally within fragrances, consumer goods, ingredients, or related industries.
• Strong understanding of MENA markets and consumers, with an ability to translate insights into meaningful ideas.
• Proven experience developing and delivering high-impact presentations and storytelling materials.
• Comfort working with fragrance language, olfactory families, and sensorial communication (training can be provided).
• Skilled in project and stakeholder management, working seamlessly across cross-functional teams.
• Excellent written and verbal communication in English;
  Arabic or French is an advantage.
• Passionate, curious, creative, and comfortable working in a multicultural environment.
• Willing to…