Head Of Strategic Communications - Siemens Middle East

Head Of Strategic Communications

Location:

Dubai, UAE or other major Siemens locations within the Middle East region

Are you passionate about crafting compelling narratives that shape industry conversations? We are seeking a strategic communications leader to elevate our content strategy across the Middle East and North Africa region.

As Head of Strategic Communications, you will adapt our global narrative into a regional context, define positioning priorities and content pillars, and establish an omni‑channel, audience‑centric content strategy that leverages content marketing and insights‑driven thought leadership as a true differentiator. You will champion One Team — One Voice — One Direction, unifying our brand voice, driving cross‑channel integration, and delivering best‑in‑class content, programs, and campaigns that influence brand reputation and demand generation.

• Identify market themes, customer insights, brand pillars, and competitive dynamics to develop and continuously refine an omni‑channel content strategy. Define content pillars, formats, channels, and audience journeys across all platforms.
• Oversee the creation and consistent application of core strategic messages that advance audiences from awareness to consideration to conversion.
• Lead the development of a robust thought‑leadership program by identifying emerging trends, research opportunities, and elevating executive and SME voices to position Siemens as a technology leader in the region.
• Build and maintain strong relationships with key media, pitch compelling stories, manage interviews, and coordinate executive media appearances to secure high‑impact earned media coverage.
• Serve as a strategic partner and advisor to digital, business communications, internal communications, and country communications teams to ensure message alignment and cohesive storytelling across channels.
• Define KPIs for content, thought leadership, and media relations; use analytics to understand performance, refine strategies, and improve ROI.
• Leverage AI workflows and emerging technologies to accelerate content production while safeguarding creative excellence.

• Bachelor’s degree in communications, marketing, or a related field, with 10+ years of content leadership experience, ideally in B2B or technology‑driven industries in the Middle East Region.
• Deep understanding of the media landscape, communication trends, and modern audience engagement strategies.
• Proven experience in omni‑channel content orchestration—from brand storytelling to performance‑driven campaigns.
• Track record of influencing and collaborating with cross‑functional teams and senior executives in a matrixed environment.
• Experience implementing and optimizing AI‑powered content workflows to enhance speed, scale, and quality.
• Proficiency with media monitoring, social listening, and analytics tools to drive insights‑led content development and outreach.
• Passion for insights, experimentation, continuous improvement, and a strong bias for action.
• Excellent command of English with exceptional writing skills;
  Arabic strongly preferred.
• Ability to connect global strategy with regional needs; anticipate trends and translate insights into actionable storytelling and editorial plans.
• Confidence to shape perspectives, secure buy‑in, and guide senior stakeholders toward unified communication goals.
• Deep appreciation for the cultural diversity and nuances of the Middle East and North Africa; adapts messaging and engagement styles accordingly.
• Actively builds partnerships across functions and geographies; fosters trust, inclusivity, and the spirit of “One Siemens Team.”
• Takes ownership, follows through on commitments, and consistently delivers high‑quality outcomes.
• Brings fresh thinking, curiosity, and an innovation mindset to content development and communications challenges.

• 2 to 3 days of mobile work per week as a global standard.
• Diverse and inclusive culture.
• An environment where everyone can bring their whole self and feel a sense of belonging.
• The foundation to develop personally and expertly.
• Great variety of learning & development opportunities.

Mid‑Senior level

Full‑time

Marketing, Public Relations, and Writing/Editing

IT Services and IT Consulting

We are looking forward to receiving your online application. Only complete applications will be considered in the selection process.