Manager - CRM _ HomeCentre

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Job Title: Manager - CRM

Department: E-commerce

Reports to: Senior Manager Digital Marketing

Job Type: Full-time

We are seeking an analytical, data-driven, and customer-focused Manager - CRM to support the development and execution of CRM strategies across digital channels. The ideal candidate will play a key role in enhancing customer engagement, retention, and lifetime value by leveraging data, segmentation, and personalized marketing initiatives.

• Assist in developing and executing the CRM roadmap for the e-commerce business, including email, Whats App, push notifications, and In‑app communications.
• Manage end‑to‑end CRM campaigns from segmentation and content coordination to deployment and performance analysis.
• Monitor customer journeys and automate lifecycle communications to drive retention, reactivation, and cross‑sell/upsell.
• Work with analytics teams to analyze customer behavior, purchase patterns, and campaign performance to optimize targeting and messaging.
• Collaborate cross‑functionally with content and product teams to ensure CRM initiatives align with overall business goals.
• Support loyalty program initiatives and customer engagement strategies across touchpoints.
• Conduct A/B testing and experiments to drive continuous improvement in CRM communications and KPIs.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in CRM or retention marketing in e‑commerce.
• Hands‑on experience with CRM platforms (e.g., Bloomreach, Braze, Mo‑engage, or similar).
• Strong analytical skills and proficiency in tools like Excel, Google Analytics, or data visualization tools (Power BI, Looker).
• Familiarity with marketing automation and customer lifecycle management.
• Excellent project management, communication, and stakeholder coordination skills.
• Knowledge of customer data platforms (CDPs), segmentation, and personalization strategies is a plus.

Mid‑Senior level

Full‑time

Business Development

Retail

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