Social Media Marketing Manager; Social & Influencer

Social Media Marketing Manager (Social & Influencer)

Washmen Group | Dubai, UAE | Full-time

Washmen is redefining luxury garment care in the UAE. What started as a laundry service has evolved into a family of premium brands,
Washmen (on-demand laundry),
The Finery (luxury garment and leather care), and Shoe Care
, serving Dubai and Abu Dhabi's most discerning clients.

We've built a loyal customer base among Dubai's international community, and now we're ready to go deeper. We're not just translating content, we're building authentic connections with communities that value quality, service, and luxury done right.

We’re hiring a Social Media Marketing Manager to own our brand presence and customer acquisition. You’ll be responsible for our social presence, we need someone who truly understands the social media dynamics and own up the conversions. Also you need to be able to develop relationships with the right creators (not just the biggest follower counts), create content that genuinely resonates, and turn new customers into loyal fans across all our brands.

You’ll report to our Marketing Director and Creative Director, work within our creative team, and have the freedom to test, learn, and build a repeatable playbook for what wins in Dubai.

• Content strategy + calendar: build the monthly/quarterly plan, formats, pillars, posting cadence, and channel roles (IG vs Tik Tok vs Whats App vs Telegram).
• Content direction: write briefs, define hooks, scripts, shot lists, and ensure output matches brand tone and premium feel.
• Community management: manage DMs/comments, response guidelines, escalation, reputation, and turn conversations into leads.
• Influencer program end-to-end: gifting/seeding, paid collabs, affiliate codes, UGC whitelisting/Spark Ads, usage rights, contracts, and compliance.
• Brand safety + quality control: keep everything consistent, premium, and on-brand across three brands, including crisis comms when needed.
• Vendor + production coordination: manage freelancers/creators, budgets, timelines, approvals, and delivery tracking.

• A premium brand with real momentum. 10+ years in Dubai, trusted service, strong product-market fit, and room to scale.
• You'll work with a smart, no-BS team. Our Marketing Director moves fast, values cultural authenticity over corporate jargon, and trusts people who know their craft. Our Creative Director ensures everything we put out is exceptional.
• You'll have resources. Budget for influencer partnerships, access to a talented creative team, and the tools you need to do great work.
• Impact is measurable. Your work ties directly to growth: leads, bookings, retention, and brand love, not vanity metrics.
• Three brands, one ecosystem. You’ll shape how Washmen and our premium services show up, cross-selling and expanding LTV.
• Competitive package. Salary commensurate with experience, performance bonuses tied to community growth and customer acquisition targets, and the chance to build something meaningful in Dubai's luxury service space.

• ✅ You're a native to social media with fluent English.
• ✅ You have 3-5 years in social media, influencer marketing, or community management.
• ✅ You live in Dubai and deeply understand the culture.
• ✅ You have a proven track record managing influencer campaigns with measurable results (not just "awareness").
• ✅ You're culturally fluent - you know the difference between adapting content and just translating it.
• ✅ You understand luxury brand positioning and can maintain brand standards while making them feel authentic.
• ✅ You're a relationship builder - influencers and community leaders want to work with you.
• ✅ You're creative and resourceful - you can get exceptional value through smart barter deals, long-term partnerships, and authentic storytelling.
• ✅ You're organized and proactive - you can manage multiple influencer partnerships, content calendars, and campaigns without dropping balls.

• ❌ You've only done corporate/B2B social media (this is consumer-facing and community-driven).
• ❌ You think influencer marketing is just "pay someone to post once".
• ❌ You can't show specific…