Assistant Manager - Content_HomeCentre

We are looking for a highly creative, data-driven and collaborative Assistant Manager - Content & Creative to join our Home & Furniture business. This role is responsible for leading the planning, development, and execution of content strategies across paid media, CRM channels, and influencer campaigns. The ideal candidate will bring strong conceptual skills, a pulse on digital trends, and a results-oriented mindset to help drive business performance.

• Plan and execute the annual campaign calendar in alignment with business goals.
• Lead the creative development of multi-format content across Meta, Google, Tik Tok, and Snapchat for paid campaigns.
• Conceptualize and execute interactive and video-led ad formats to drive engagement and performance.
• Review and approve all visual and written assets, including ad copies, CRM push notifications, emailers, and Whats App content, ensuring alignment with brand tone and creative excellence.
• Manage timelines, feedback loops, and quality control for all campaign deliverables.
• Act as the key liaison for the creative agencies, providing clear, insight-driven briefs and ensuring alignment on key messaging and objectives.
• Collaborate with cross-functional teams to align content with business priorities.
• Partner with the Performance and CRM Marketing teams to continuously test and optimize creatives based on KPIs like CTR, conversion rate, and ROAS.
• Implement A/B testing frameworks to refine messaging and creative formats.
• Work closely with influencer agencies to craft campaign concepts, briefs, and ensure output meets brand guidelines.
• Oversee the production of high-quality influencer content such as product unboxings, styling videos, and storytelling pieces.
• Partner with the paid media team to amplify top-performing influencer content through targeted boosts.
• Stay up to date with the latest trends across Tik Tok, Instagram, Snapchat, and other emerging platforms.
• Monitor competitor strategies and identify opportunities to leverage new formats and content innovations.

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 4 to 6 years of relevant experience in content creation for an ecommerce company or online startup company.
• Experience in content creation, digital marketing, or creative strategy, preferably in e-commerce, home decor, or furniture.
• Experience in content creation specific to paid media platforms (Meta, Tik Tok, Google, Snapchat).
• Exceptional writing, editing, and storytelling skills with a keen eye for visual aesthetics.
• Experience with performance metrics, A/B testing, and using data to guide creative decisions.
• Ability to manage multiple projects, meet deadlines, and adapt to fast-paced environments.
• Ability to brief and manage an agency.

Seniority level:
Associate |

Employment type:

Full-time | Job function:
Marketing | Industries:
Retail.