Digital Marketing & Social Media Executive

Company Description

Join us at Accor, where life pulses with passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, you will be able to truly find yourself, and they all share a common ambition: to keep innovating and challenging the status‑quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Join us and become a Heartist. We are Heartists. “Heartist” describes both our culture and who we are. Everything we do comes from the heart, and we’re experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things!

We believe that the world is more welcoming when we’re connected. So that we see what we have in common, instead of what sets us apart.

The Place to Savour Life – We believe true hospitality is about turning small gestures into heartwarming moments. We enable our guests to savour the flavour of life, balancing small indulgence with what’s good for them—and good for the world.

Under the supervision of the Cluster Marketing and Communications Manager, the Digital Marketing & Social Media Executive undertakes the responsibilities of increasing the equity of the hotel and brand through all communications, products and partnerships and using Accor and Brand platforms and tools to drive revenue for rooms and all hotel outlets and services. The Digital Marketing & Social Media Executive designs and executes the artwork of all hotel publications and promotional materials, both local and overseas.

• Create, publish and manage compelling content (text, images, video) across all social media platforms (Instagram, Facebook, Linked In, Tik Tok, etc.) that reflects the hotel’s brand, voice and campaigns.
• Develop and maintain a monthly social media content calendar aligned with the hotel’s marketing plan, promotions, F&B offers, events and seasonal campaigns.
• Monitor social media trends, platform updates and competitor activity in the hospitality sector; make recommendations to improve performance and engagement.
• Assist in the execution of digital marketing campaigns (paid social, display, email, SEO/SEM) to support rooms, F&B, spa, MICE and other outlets.
• Collaborate with internal teams (Rooms, F&B, Events, Guest Relations) and external agencies/creatives to produce high‑quality digital assets (videos, graphics, photography) within brand guidelines.
• Manage community engagement: respond to comments, messages, reviews on social media, and elevate issues as required.
• Monitor and report on key performance indicators (KPIs) such as engagement rate, follower growth, website traffic from social media, conversion to bookings, email open/click‑through, campaign ROI.
• Ensure the hotel’s website, online listings and OTA content are up to date, optimised and aligned with brand messaging and promotions.
• Work with revenue management and distribution teams to ensure digital channels support direct bookings and rate parity.
• Maintain a digital asset library: organise, tag and archive photos, videos, campaign files and ensure accessibility for team use.
• Stay current with digital marketing tools, social media scheduling platforms, analytics tools and best practices…