Mindshare: Senior Media Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

Mindshare delivers good growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders—better for people, planet, and business—by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Senior Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large‑scale media budgets, managing media teams, and collaborating with cross‑functional departments to ensure that media strategies align with overall marketing goals.

• Lead the creation of multi‑channel media strategies to support the company’s marketing objectives and drive business growth.
• Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
• Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.
• Oversee the execution of large‑scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
• Manage both in‑house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
• Monitor media plans and adjust strategies based on real‑time performance data to maximize campaign effectiveness and optimize budget utilization.
• Use data‑driven insights to continuously improve media plans and make informed recommendations for future campaigns.
• Present campaign results and strategic recommendations to senior stakeholders and executive leadership.
• Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.
• Identify skill gaps and provide opportunities for team development, training, and performance growth.

• At least 5+ years’ experience in a client‑facing role and campaign management.
• Experience in creating cross‑media plans that deliver on client goals while having a solid understanding of how paid media channels (incl. performance‑based) work together.
• Functions as a primary point of contact for day‑to‑day campaign management and client requirements.
• Understands budget planning and prioritization to ensure it aligns with the overall investment plan.
• Independent with the skill set to coach junior team members in developing and implementing plans along with reporting.
• Refines ongoing reporting procedures and working practices.
• Identifies new opportunities for clients proactively.
• Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include…