Head of Marketing - FMCG​/Consumer Goods

Head of Marketing - FMCG / Consumer Goods

Some marketing roles are about “running campaigns.”

This one is about building brands people genuinely want to be part of
.

eMagine Solutions is hiring a Head of Marketing for a high-potential UAE-based consumer brand group with a growing portfolio across beauty, food, and lifestyle
. You’ll take ideas from early‑stage to culturally relevant, beautifully executed brands then scale them.

This is a hands‑on leadership role for someone with taste, pace, and strong FMCG fundamentals who can move between strategy, storytelling, creative direction, and go‑to‑market execution without losing the plot.

• Portfolio impact: shape multiple brands, not just one
• Real ownership: strategy + execution + team leadership
• Modern marketing: creators, culture, content, community, and smart paid amplification
• Premium standards: brand identity, packaging, campaigns, and digital touchpoints that feel world‑class
• GCC relevance: build for the region with nuance, not copy‑paste playbooks

• Owning the end‑to‑end marketing strategy across a multi‑brand portfolio
• Building brands from the inside out
  :
  • tone of voice + storytelling guidelines
  • creative direction and consistency across every touchpoint
• Leading go‑to‑market for launches, seasonal moments, and growth campaigns
• Setting the direction for digital (brand‑first, performance‑smart):
  • influencer/KOL partnerships
  • paid amplification (Meta/Google/Tik Tok/Snapchat as relevant)
  • CRM/retention comms (email/SMS/Whats App where relevant)
• Staying plugged into GCC consumer trends + Gen Z behaviour (formats, creators, culture shifts)
• Running a test‑and‑learn engine: fast iterations, better creative, sharper channel performance
• Managing agencies/vendors and holding the bar high on quality
• Leading a small in‑house team with clear briefs, coaching, and momentum
• Owning budgets and making sure spend = impact

• Have 10+ years in marketing with FMCG / consumer brands (beauty/food/lifestyle strongly preferred)
• Are a proper brand builder (not just a channel operator)
• Have GCC experience and understand what lands culturally (this is non‑negotiable)
• Can lead a small team, partner cross‑functionally, and still be hands‑on when needed
• Are trend‑native
  —you get creators, community, short‑form video, UGC, and what “good” looks like now
• Use data confidently, but don’t let dashboards kill the magic

Nice to have: portfolio/incubator experience, UAE/Saudi launches, eCommerce familiarity (Shopify/GA4/Klaviyo), Arabic.

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing
• Industries: Marketing Services, Food and Beverage Retail, and Food and Beverage Manufacturing