Senior Manager Corporate Communication

Corporate Communications & Brand Management

• Develop and execute integrated corporate communication strategies to strengthen brand image, reputation, and consistency across all channels, aligned with brand guidelines and messaging frameworks.
• Plan and deliver brand-building, publicity, and communication initiatives for existing and new services, including pre- and post-launch campaigns aligned with business priorities and timelines.
• Support organisation-wide communication requirements across functions, ensuring effective messaging through communiqués that drives engagement and business outcomes.
• Manage brand reputation across print, digital, social media, and online advertising platforms, adopting best practices in corporate communications and brand building.

Strategic Content Development

• Create, edit, and refine high-impact content for corporate websites, newsletters, brochures, AV scripts, speeches, opinion pieces, white papers, case studies, advertisements, and corporate background materials.
• Develop compelling narratives reflecting the organisation’s perspective on industry, economic, and geopolitical issues.
• Prepare leadership communication assets including speaking points, Q&A, talking notes, and spokesperson briefs for conferences, panels, and media interactions.
• Ensure consistency in tone, structure, and clarity across platforms, and support crisis communication through holding statements, reactive responses, and stakeholder messaging.

Internal Communications

• Lead internal communication initiatives including employee newsletters, regional HR newsletters, intranet updates, announcements, industry updates, and newsflashes.
• Ensure timely, accurate, and engaging messaging to drive employee engagement and organisational alignment.

Media Relations & Thought Leadership

• Draft and manage press releases, media advisories, editorials, advertorials, and official statements.
• Plan and execute media releases, advertisements, events, briefings, interviews, and promotional activities for new initiatives and developments.
• Build and sustain strong relationships with media representatives, PR agencies, and key external stakeholders.
• Monitor and analyse media coverage, competitor activity, and industry trends to identify opportunities and manage reputational risks.

Research, Analysis & Insights

• Conduct research and analyse industry reports, policy papers, and market trends to generate insightful communication and discussion documents.
• Translate complex information into clear, impactful messaging for diverse stakeholder groups.
• Stay current on industry, economic, and geopolitical developments to ensure content relevance and contextual depth.

Stakeholder Collaboration & Governance

• Partner with senior leadership and cross-functional teams to deliver communication aligned with strategic priorities.
• Collaborate with PR agencies, media partners, and internal communication teams to ensure consistency and accuracy across all touchpoints.
• Draft, review, and update corporate communications and media management policies and guidelines, and support client relationship management activities as required.

Operations, Vendor & Budget Management

• Ensure smooth functioning of the Corporate Communications function in line with ISO 9001 SOPs and quality standards.
• Identify, negotiate, and manage agencies and vendors to ensure cost-effective delivery and strong ROI.
• Maintain budgetary control across communication and marketing initiatives.
• Manage multiple projects simultaneously with strong editorial rigor, confidentiality, and adherence to timelines.

Sustainability

• Promote judicious use of natural resources.
• Adhere to the organisation's environment, health, and safety policies, objectives, and guidelines.

Anti Bribery Management Systems (ABMS)

• Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.
• Understanding of ethical standards and the importance of integrity in business practices.
• Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.

Education

• Postgraduate in mass communication / journalism or global equivalent degree.

Experience

• 8-12 years of experience in a corporate communications and content writing role.
• Excellent written and verbal communication skills, with a strong focus on high-quality content writing.

Critical Competencies

• Behavioral Competencies

Proficiency Level

• Communication
• Digital Fluency
• Diversity, Equity, and Inclusion Orientation
• Personal and Professional Development
• Leadership
• Entrepreneurship
• Quality & Service Orientation
• Teamwork & Collaboration
• Delivering Results

Functional Competencies Proficiency Level

• Content Development
• Media Handling Skills
• Interpersonal Skills

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