Brand Marketing Director; Real Estate Development

Position: Brand Marketing Director (Real Estate Development)

Overview

Job Purpose The Brand Marketing Director is responsible for defining, building, and leading the company's end-to-end brand vision across corporate and project levels. This role ensures the creation of a credible, aspirational, and commercially effective brand that supports sales performance, investor confidence, and long-term brand equity. The position is a senior leadership role with hands-on execution, ideal for a new or fast-scaling real estate development platform.

Key Responsibilities Brand Vision, Strategy & Governance

• Define and own the corporate brand vision, positioning, and narrative in alignment with the Chairman and CEO
• Establish and manage brand architecture across corporate, project, and sub-brands
• Develop and enforce brand governance frameworks and brand guidelines
• Act as the brand custodian across all internal and external touchpoints

Integrated Marketing & Go-to-Market Strategy

• Develop and lead company-wide brand and marketing strategies
• Define go-to-market strategies for project launches, phases, and portfolio expansion
• Ensure alignment between brand, sales, product, and investor messaging
• Translate business objectives into impactful marketing and brand initiatives

Project Launches & Commercial Enablement

• Lead brand and marketing strategy for new project launches and repositioning initiatives
• Oversee development of sales enablement tools including brand decks, brochures, master plans, and digital assets
• Partner with Sales teams to ensure brand storytelling supports conversion and revenue targets

Communications, PR & Reputation Management

• Own external communications and public relations strategy
• Build and manage brand credibility with investors, brokers, media, and key stakeholders
• Lead crisis communications and brand risk management when required
• Ensure all messaging complies with UAE and GCC cultural and regulatory norms

Digital, Experience & Innovation

• Oversee digital ecosystems including corporate and project websites, platforms, and social media
• Ensure a consistent, differentiated customer journey and brand experience
• Drive innovation in branding, digital technology, and customer engagement

Leadership, Team & Partner Management

• Build and lead the internal brand and marketing team
• Appoint, brief, and manage external agencies including creative, digital, and PR partners
• Define KPIs, performance benchmarks, and development plans for teams and partners

Budgeting, Performance & ROI

• Own and manage the brand and marketing budget
• Track brand health, campaign performance, and ROI
• Use data and insights to continuously optimize marketing effectiveness

Key Deliverables (First 18-24 Months)

• Institutionalized corporate brand identity
• Clear brand architecture and governance model
• Successful launch of flagship real estate developments
• Strong and consistent market reputation
• Scalable brand and marketing organization

Key Performance Indicators (KPIs)

• Brand awareness, perception, and trust metrics
• Project launch success and sales enablement effectiveness
• Consistency and quality of brand execution
• Marketing ROI and budget efficiency
• Team and partner performance

Requirements Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Master's degree or MBA preferred
• 12-18+ years of progressive experience in brand and marketing leadership
• Proven experience in real estate or large asset-backed businesses
• Strong UAE and GCC market exposure preferred

Skills & Competencies Technical Skills

• Brand strategy and brand architecture
• Real estate and project marketing
• Integrated marketing, PR, and communications
• Digital transformation and customer experience
• Budget planning, forecasting, and ROI measurement

Behavioral Competencies

• Strategic leadership and decision-making
• Strong commercial and sales enablement mindset
• Executive presence and stakeholder management
• Ability to operate in fast-scaling environments

Benefits

• In accordance with prevailing market standards + Other benefits Offered by the Company

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