Performance Marketing Specialist _ Social Media ( Bilingual English & Arabic

Performance Marketing Specialist - Social Media (Bilingual English & Arabic)

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.

• Campaign Management:
  Plan, execute and optimize paid social media campaigns across multiple platforms (Facebook, Instagram, Linked In, Tik Tok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).
• Performance Tracking & Reporting:
  Monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data and provide insights for improvement.
• Audience Targeting & Segmentation:
  Develop, test, and optimize audience targeting strategies, including demographic, interest-based, and behavior-based targeting.
• Budget Management:
  Manage and allocate the advertising budget effectively across campaigns to maximize performance.
• Creative Optimization:
  Work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for better engagement and conversion rates.
• A/B Testing:
  Conduct A/B and multivariate testing on ad copy, creatives, and landing pages to optimize performance.
• Market Research & Trend Analysis:
  Stay updated with the latest social media trends, algorithm changes, and new ad formats to continuously improve and adapt strategies.
• Collaborate with the wider marketing team (SEO, content, CRM) to align social media strategies with broader marketing goals.
• Performance Reporting:
  Provide regular reports on campaign performance, insights, and areas for improvement to stakeholders and management.

• Experience:
  
  2+ years of experience in performance marketing, specifically in managing paid social media campaigns.
• Education:
  
  Bachelor's degree in Marketing, Business, or a related field.
• Technical
  
  Skills:
  
  Proficiency in using platforms like Facebook Ads Manager, Linked In Campaign Manager, Tik Tok Ads; experience with performance tracking tools (e.g., Google Analytics, Hotjar, Hub Spot). Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Creativity:
  Ability to collaborate with creative teams to develop engaging and effective ad content.
• Communication:
  Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders.
• Attention to Detail:
  High level of precision in managing budgets, audience segments, and performance tracking.