Digital Paid Media Specialist; DSP & CPA Focus

Digital Paid Media Specialist (DSP & CPA Focus)
Contract : 12mths Renewable
Location :
Dubai , UAE
About the Role

We are seeking a highly skilled Digital Paid Media Specialist with strong expertise in DSP advertising, CPA performance networks, and programmatic campaign management
. This role is ideal for someone who can build, optimize, and scale paid campaigns for products requiring strict advertising compliance
, while driving measurable growth and acquisition.

You will lead end‑to‑end strategy and execution across programmatic DSPs and CPA‑driven affiliate channels
, ensuring optimal performance and maximum ROI.

• Plan, launch, and optimize campaigns across leading DSP platforms (display, video, native, CTV/OTT, DOOH).
• Build custom audience segments using behavioral, contextual, and demographic insights.
• Execute retargeting, advanced bidding strategies, and funnel‑based acquisition campaigns.
• Manage CPA‑based user acquisition campaigns through affiliate networks and direct publisher partnerships.
• Optimize partner performance, negotiate payouts, and maintain cost‑efficient conversion flows.
• Monitor fraud, compliance, and traffic quality across all partners.
• Continuously optimize campaigns for conversion rate, CPL/CPA, ROI, and traffic quality.
• Conduct A/B testing on creatives, landing pages, targeting groups, and bidding models.
• Generate performance dashboards and insights using analytics and attribution tools.
• Work closely with marketing, product, and compliance teams to ensure campaign alignment.
• Coordinate with influencers and publishers to support compliant user acquisition efforts.
• Ensure all media buying activities adhere to platform restrictions and regulatory guidelines.

• 3+ years of experience in DSP advertising, programmatic buying, or CPA performance marketing
  .
• Strong command of DSP platforms (DV360, Stack Adapt, Amobee, or similar).
• Proven track record managing CPA user acquisition and affiliate campaigns.
• Deep understanding of targeting, bidding, optimization, and attribution models.
• Proficiency in analytics tools (GA4, Looker Studio, DSP dashboards).
• Excellent communication, analytical, and project‑management skills.

• Certifications in Programmatic Advertising, Google Marketing Platform, or related fields.
• Experience managing campaigns for regulated or restricted‑category products preferably
• Familiarity with GCC/UAE market dynamics and compliance guidelines.