PR & BTL Marketing Executive - UAE; Automotive

About the Role

An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility, engagement, and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations, events, sponsor ships, and PR activities aligned with the overall marketing strategy.

• Develop and execute PR and BTL plans to support brand, product launches, and key campaigns across the UAE.
• Manage events, roadshows, exhibitions, and in-mall/field activations, ensuring on-brand execution and strong ROI.
• Coordinate with agencies and vendors for production, logistics, branding materials, and activation staffing.
• Draft and localize press releases, statements, and media materials in coordination with the central marketing/PR team.
• Build and maintain relationships with media, influencers, and partners to secure coverage and brand visibility.
• Monitor and report on BTL and PR campaign performance, including leads, footfall, engagement, and media metrics.
• Ensure all on-ground activities comply with brand guidelines and local regulations.
• Support digital and social media teams with content and coverage derived from events and activations.

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• 4–6 years of experience in marketing with hands-on exposure to PR and BTL/activations in the UAE market.
• Strong understanding of local media landscape, event management, and consumer engagement tactics.
• Proven experience managing agencies, suppliers, and budgets for events and activations.
• Excellent written and verbal communication skills;
  Arabic language skills are an advantage.
• Strong project management, multitasking, and stakeholder management capabilities.