PR Manager | Al Futtaim Automotive | BYD

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role:

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

The PR Manager is responsible for planning, executing, and managing the day-to-day public relations activity to strengthen brand reputation, visibility, and credibility in line with business objectives. The role supports the development and delivery of the communication strategy, ensuring consistent messaging across key announcements, launches, and brand moments.

The role leads PR planning and strategy execution, including media relations, operations, interviews, press releases, and PR-led content development, ensuring accurate brand representation. It oversees media test drive management, including planning, coordination, logistics to maximize high quality earned coverage.

The PR Manager also manages executive profiling, supporting leadership visibility through interviews, thought leadership opportunities, and media positioning. Working closely with internal stakeholders and external agencies, the role ensures timely delivery and smooth execution, while tracking media coverage, sentiment, key message penetration and share of voice through regular reporting and insights to continuously optimize PR performance.

• Manage the PR and communications plan to strengthen brand reputation and visibility across key announcements, launches, and campaigns.
• Build and maintain strong relationships with priority journalists, editors, and media outlets to secure consistent earned media opportunities.
• Lead press office operations including press releases, media kits, interview coordination, and PR-led content development to ensure consistent messaging.
• Manage media test drive programs end-to-end to generate high quality and relevant coverage.
• Deliver executive profiling and thought leadership opportunities to support leadership positioning and credibility.
• Track, analyze, and report PR performance to optimize activity and improve results over time.

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or related field.
• Professional certifications in PR / Corporate Communications are a plus.
• 3–5 years of experience in PR and communications, ideally within automotive, luxury, or tech.
• Proven experience managing media relations, press office activity, and PR plans across launches/campaigns.
• Experience coordinating interviews, executive profiling, and developing PR content (press releases, media kits, speeches/quotes).
• Demonstrated ability to manage agencies and external partners and deliver day-to-day operations effectively, including media test drive programs.
• Fluency in English required. Arabic proficiency is a strong advantage.
• Strong media relations skills, storytelling, and PR writing (press…