PR Manager | Al Futtaim Automotive | BYD

Overview of the Role

BYD is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions with the mission “Technological Innovations for a Better Life”. The PR Manager role at Al-Futtaim Automotive drives brand reputation, visibility, and credibility across key announcements, launches, and campaigns while supporting executive positioning and media engagement.

• Manage the PR and communications plan to strengthen brand reputation and visibility across key announcements, launches, and campaigns
• Build and maintain strong relationships with priority journalists, editors, and media outlets to secure consistent earned media opportunities
• Lead press office operations including press releases, media kits, interview coordination, and PR-led content development to ensure consistent messaging
• Manage media test drive programs end‑to‑end to generate high‑quality and relevant coverage
• Deliver executive profiling and thought‑leadership opportunities to support leadership positioning and credibility
• Track, analyze, and report PR performance to optimize activity and improve results over time

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Professional certifications in PR or Corporate Communications are a plus.
• 3–5 years of experience in PR and communications, ideally within automotive, luxury, or tech sectors.
• Proven experience managing media relations, press office activity, and PR plans across launches and campaigns.
• Experience coordinating interviews, executive profiling, and developing PR content (press releases, media kits, speeches/quotes).
• Demonstrated ability to manage agencies, external partners, and deliver day‑to‑day operations effectively, including media test drive programs.
• Fluency in English required;
  Arabic proficiency is a strong advantage.
• Strong media relations skills, storytelling, and PR writing (press releases, statements, Q&A, briefing documents).
• Experience in reputation management and supporting issue/crisis communications with clear message control.
• Proficiency with media monitoring and reporting tools (e.g., Meltwater, CARMA or similar) and confidence building PR performance reports (coverage quality, sentiment, share of voice).
• Strong project management and stakeholder management skills, with attention to detail and fast turnaround execution.

• Application – Submit your CV online through our portal.
• Talent Acquisition Interview – Discuss your experience, achievements, and career fit.
• Line Manager Interview – Meet your reporting line manager to discover more about what the role is and showcase how you experience can match the requirements of the role.
• Case Study Presentation – Showcase your skills and strategy in a practical scenario.
• Offer – If selected, we’ll make it official and start your journey with BYD.