Social Media Marketing Specialist

We are seeking a results-oriented Marketing & Social Media Specialist to lead the planning and execution of marketing activities across our event portfolio. The ideal candidate will have strong experience in event marketing, social media management, media relations, and basic graphic design, with the ability to manage campaigns across the full event lifecycle (pre-event, onsite, and post-event).

The Marketing & Social Meida Specialist will be responsible for developing and executing integrated marketing strategies to increase brand awareness, drive registrations, strengthen media visibility, and ensure consistent communication across digital and onsite channels.

This role requires a hands‑on professional with strong digital marketing knowledge, creative content capabilities, established media connections, and experience supporting live events.

• Develop and implement comprehensive marketing plans for conferences and training programs
• Manage campaigns across the full event lifecycle (pre-event promotion, onsite engagement, post-event follow-up)
• Plan timelines, budgets, and KPIs to ensure measurable results
• Monitor and optimize campaign performance
  
  Manage company social media platforms (Linked In, Facebook, X, Instagram, and others as required)
  Create and publish engaging content including posts, videos, speaker announcements, and event highlights
• Execute paid advertising campaigns (Linked In Ads, Google Ads, retargeting)
• Track and report on performance metrics including leads, registrations, and conversions
• Build and maintain relationships with industry media outlets and publications
• Secure media partnerships and cross-promotional opportunities
• Coordinate press releases, announcements, and event coverage
• Manage media deliverables and exposure commitments
• Create marketing materials including brochures, email campaigns, banners, and digital creatives
• Support basic graphic design using tools such as Canva or Adobe
• Ensure brand consistency across digital and onsite assets
• Assist with onsite branding materials (roll-ups, signage, backdrops, screens, collateral)
• Capture and publish highlights, testimonials, and recap content
• Execute post-event communications and remarketing campaigns
• Maintain audience engagement year-round
• Work closely with production, sponsorship, and operations teams
• Support sponsor and partner promotional deliverables
• Coordinate speaker and stakeholder communications

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5+ years of experience in digital marketing, social media, or event marketing
• Proven experience marketing conferences or B2B events
• Strong knowledge of Linked In Ads and Google Ads
• Experience in media relations and partnership coordination
• Basic graphic design skills (Canva/Adobe or similar tools)
• Excellent written and verbal communication skills in English (Arabic is a plus)
• Strong organizational and multitasking abilities
• Ability to work in a fast‑paced, deadline‑driven environment

• Healthcare, pharmaceutical, or regulatory industry experience
• Video editing and content production skills
• Experience with marketing automation tools and CRM systems