Global Event Director

Who We Are

At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit. This allows us to approach things differently so that we can create products, content, and a community like no other.

A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

The Global Event Director will define, lead, and elevate Huda Beauty’s global events strategy, creating immersive, culturally resonant, brand‑defining experiences that drive awareness, desirability, and commercial impact. This role requires a visionary experiential strategist with deep expertise in high‑scale global events, exceptional operational leadership, and proven success delivering transformative brand moments across markets.

Success in this role depends on a rare blend of creative vision, experiential innovation, agency collaboration, logistical excellence, and global leadership.

• Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
• Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
• Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
• Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best‑in‑class experiential concepts.

• Lead end‑to‑end delivery of global and regional events, from concepting, creative design, and pre‑production through execution and post‑event evaluation.
• Oversee all experiential formats, including large‑scale shows, influencer & VIP experiences, retail activations, pop‑ups, masterclasses, and global launch events.
• Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
• Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
• Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
• Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on‑site execution.

• Define event‑specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.li>
• Provide data‑driven insights to inform continuous improvement of the experiential strategy.
• Prepare detailed post‑event reports for senior leadership, including impact assessment and strategic recommendations.

• Own and manage the global events budget, ensuring strategic investment and cost‑efficiency across all program tiers.
• Lead operational planning, toolkits, templates, and workflows to ensure scale, consistency, and operational excellence across markets.
• Oversee contract negotiations and SOWs with agencies and production partners.
• Ensure all events meet legal, safety, and compliance standards across regions.

• Act as a global leader of the events function, setting standards for creativity, innovation, and execution excellence.
• Partner with regional event leads to ensure alignment, adoption of best practices, and consistent execution in local markets.
• Mentor and develop event talent across the organization, building an agile and high‑performing global experiential team.

• Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field.
• 8+ years of senior experience in global events, experiential marketing, or brand experiences, ideally within beauty, luxury, fashion, or lifestyle.
• Proven…