Regional Brand Manager | Marketing & Brand Strategy Manager

Brand Manager | Regional Brand Manager | Marketing & Brand Strategy Manager | Jobs in Dubai

Location: Dubai, United Arab Emirates
Industry: Technology / Artificial Intelligence / Consumer Electronics
Reports To: Senior Brand Manager – Middle East Region
Salary (tax-free): AED 200,000 – 410,000 per year

Our client is seeking a Brand Manager to lead and execute regional brand strategy across the Middle East and North Africa region. The role will be responsible for developing and implementing localised B2B and B2C brand initiatives, strengthening market visibility, and enhancing brand awareness across digital and offline channels. This position requires strong cross-cultural coordination, data-driven decision-making, and hands‑on execution within the technology sector.

• Develop and implement regional B2B and B2C brand strategies aligned with global positioning.
• Plan and execute exhibitions, industry summits, partner events, and brand activations across the MENA region.
• Lead content strategy, including press releases, advertising copy, and regional social media operations.
• Manage relationships with regional media, industry publications, and digital platforms to strengthen brand exposure.
• Optimise brand performance using traffic analysis, exposure metrics, and reputation tracking tools.
• Coordinate cross‑functionally with headquarters, regional teams, media partners, and KOLs to ensure strategic consistency.
• Strengthen Linked In, Facebook, and official website visibility within the Middle Eastern market.
• Balance short‑term market penetration initiatives with long‑term brand positioning objectives.

• Minimum 5 years experience in brand management or media industry within the MENA region.
• Bachelors degree or above in Marketing, Communications, Business, or related field.
• Fluency in Mandarin is mandatory; strong English communication skills required.
• Proven experience planning and executing exhibitions and industry events in the Middle East.
• Strong copywriting and localisation capabilities across digital and traditional media.
• Familiarity with Middle Eastern media channels, social media platforms, and content distribution strategies.
• Ability to independently develop regional B2B and B2C brand plans.
• Willingness to travel across the Middle East and North Africa region.

Exposure to consumer electronics or technology industries is an advantage.

• Competitive tax‑free annual salary of AED 200,000 – 410,000.
• Benefits in accordance with UAE Labour Law.
• Career development within a global AI‑driven technology organisation.

Please fill in all the fields and submit your CV to this job post.