Regional Marketing Expert

الوصف الوظيفي

Would you like to be part of the most international company in the world? A company operating in more than 220 countries worldwide and has been pioneering cross-border express shipping since 1969. Would you like to be part of a business that connects people across the globe and want to make a difference? Then waste no time and join our amazing team at DHL Group.

DHL Global Forwarding, Freight (DGFF) is the Group's air, ocean, and road freight specialist. We offer standardized transport as well as highly specialized end-to-end solutions to customers in a wide range of industries globally.

Drive the execution of regional marketing strategies aligned with DHL Global Forwarding’s global framework and regional business priorities. DHL Global Forwarding has an opening Regional Marketing Expert in Dubai, United Arab Emirates. Join us in connecting people and improving lives!

• Covers the full marketing spectrum – from strategy & planning to execution and measuring the performance on campaigns.
• Combines global brand governance with local market agility, ensuring DHL’s global marketing standards are adapted effectively to local customer needs and competitive dynamics.
• Cross-functional influence – position is a key partner to Sales and Product, ensuring marketing is integrated into the commercial strategy

• Adapt global marketing strategy to regional priorities and market dynamics.
• Translate global marketing strategy into actionable country-level plans.
• Conduct market analysis to identify growth opportunities and customer needs.
• Consolidate insights from country teams to inform regional and global strategies.

• Design and oversee regional campaigns ensuring scalability and local relevance.
• Manage regional events, sponsor ships, and partnerships to enhance brand visibility.

• Drive regional social media content, including employee advocacy program.
• Drive customer engagement through email marketing and local webinars.

• Develop regional marketing collateral and tools to support sales teams across countries.
• Implement regional lead generation programs and monitor conversion performance.
• Ensure alignment between marketing campaigns and regional sales priorities, including follow-up processes.

• Monitor marketing KPIs across countries; provide insights and best practices.
• Ensure ROI measurement for regional campaigns and optimize based on performance.

• Act as the primary marketing liaison for countries in the region.
• Support sales teams with regional enablement tools and lead generation programs.

• Regional campaign ROI and lead generation performance.
• Brand consistency and engagement across countries.
• Marketing contribution to regional revenue growth.
• Adoption of global marketing standards at country level.

• Regional sales team
• Country marketing teams
• Global marketing team
• Sales and product management teams
• Marketing from other BU divisions

• Individual contributor. Provides functional guidance to country marketing teams.

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 3+ years of marketing experience, ideally in B2B logistics or forwarding.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication and stakeholder management skills.
• Ability to balance global standards with regional and local market needs.

• Comprehensive training and development opportunities.
• Mentorship from experienced freight forwarding professionals and senior leaders.
• Competitive salary

Why join DHL Global Forwarding?

We are part of Deutsche Post DHL, the world’s leading logistics provider with operations in over 220 countries. Visit our career site on the web at https://(Use the "Apply for this Job" box below)..html

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