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Marketing Lead
Job Description & How to Apply Below
The Team You Will Join
The Marketing lead is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role oversees multi-channel campaigns, manages external agencies and internal stakeholders, and ensures consistent brand positioning across all touchpoints.
Key Responsibilities 1. Strategy & Planning- Develop annual and quarterly marketing strategies aligned with business objectives.
- Create and manage marketing budgets, ensuring ROI across initiatives.
- Plan and execute integrated marketing campaigns across digital, social, traditional media, and events.
- Monitor campaign performance and optimize based on analytics, insights, and KPIs.
- Lead product launches, seasonal campaigns, and promotional strategies.
- Develop and support CRM, leads generation and campaign management and marketing automation activities. (Knowledge of CRM architecture and SFMC experience is needed)
- Ensure measurable performance through KPIs such as CAC, CTR, CPL, ROAS, and engagement metrics.
- Collaborate with sales, product, customer service, and leadership teams to ensure alignment.
- Prepare monthly performance reports for key stakeholders and senior management.
- Manage agency relationships, briefs, timelines, and deliverables.
- Analyze market research, customer journeys, and behavioral data to inform decisions.
- Conduct post-campaign evaluations and prepare actionable insights.
- Utilize analytics tools (Adobe Analytics, CRM dashboards, social listening, BI & AI tools).
- Lead and develop junior team members.
- Assign tasks, monitor workloads, and ensure high performance within the team.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of experience in marketing; prior managerial experience is a plus.
- Experience in Insurance industry a plus
- English proficiency a must, Arabic is considered a plus
- Strategic thinking & problem solving
- Analytical mindset
- Project management
- Leadership & collaboration
- Strong presentation skills
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