Public Relations Specialist

PR & Brand Storyteller | H&S Real Estate (Dubai)

Elevate the Narrative of Dubai’s No. 1 Real Estate Agency

H&S Real Estate is more than a brokerage; we are a global award‑winning brand. We don’t just sell properties; we sell lifestyles. We are looking for a Strategic PR Specialist a master storyteller and digital visionary to craft the narratives that will define our brand’s future in the global market.

If you understand how to turn a luxury listing into a viral story and a market report into a media headline, we want to hear from you.

The Mission:
Humanize. Engage. Dominate.

As our PR Specialist, you will be the voice of H&S. Your goal is to move beyond traditional marketing and create an emotional connection with our audience. From the Burj Khalifa to the world’s most exclusive villas, you will bring our developments to life through compelling content and strategic media relations.

• The Narrative:
  Transform company milestones, market data, and luxury listings into high‑impact stories for media, investors, and clients.
• Scripting:
  Craft sophisticated video scripts for property showcases and brand campaigns that captivate and convert.
• Brand Voice:
  Act as the guardian of the H&S tone—ensuring every piece of communication is polished, consistent, and elite.
• Strategy:
  Develop and lead content strategies across Linked In, Instagram, Tik Tok, and Facebook.
• Viral Copy:
  Write captions that don’t just inform, but inspire shares and foster community engagement.
• Trend Analysis:
  Stay ahead of the curve, pivoting our strategy based on emerging digital trends and platform analytics.

• Press Management:
  Draft and distribute high‑level press releases and media pitches that secure coverage in top‑tier business and lifestyle publications.
• Network Building:
  Maintain and expand relationships with local and international journalists and influencers.
• Event PR:
  Lead the messaging and media coverage for exclusive events and community initiatives.

• The Credentials:
  Bachelor’s degree in PR, Journalism, or Communications.
• The
  
  Experience:
  
  3+ years in PR or high‑level content creation (Luxury Real Estate experience is highly preferred).
• The Pen:
  Exceptional writing and editing skills—you should be able to write everything from a formal press release to a punchy Tik Tok caption with ease.
• The Savvy: A deep understanding of PR analytics, media landscapes, and digital reputation management.

• Proficiency in Photography/Videography or editing.
• Understanding of SEO and content optimisation.
• Creative design skills (Canva or Adobe Creative Cloud).
• Innovation:
  Work for a fast‑growing, multi‑award‑winning market leader.
• Creativity: A culture where "out‑of‑the‑box" ideas aren't just welcomed—they are required.
• Growth:
  Competitive salary package with a clear path for professional evolution.

Note:

Only shortlisted candidates will be contacted.

Apply Now:
Send your CV and a link to your portfolio to recruiter