Senior Marketing Manager

About HIVE

HIVE is a real estate development and operations company redefining modern living through character-driven spaces and community-focused environments. Born from the need to offer people a more meaningful and flexible way to live, HIVE blends personal comfort with shared experiences. Our thoughtfully designed apartments and dynamic hubs cultivate curiosity, dialogue, and a sense of belonging – because life is richer when it’s shared.

As HIVE enters its next phase of growth, we are looking to appoint a Senior Marketing Manager to provide senior leadership across brand, marketing strategy, and growth while building on the strong creative and brand foundation already in place.

The Senior Marketing Manager is responsible for owning marketing strategy, positioning, and performance across the HIVE platform and its brands.

This role exists to:

• Set strategic direction
• Drive commercial alignment
• Scale marketing capability
• Enable exceptional brand and creative execution through collaboration with the Brand & Creative Manager

The role requires a strategic thinker who deeply respects brand, creativity, and experience, and knows how to turn them into sustained growth.

• Define and own the overall marketing strategy across HIVE’s brands and assets
• Develop annual marketing plans aligned with business, development, and commercial objectives
• Set campaign priorities, budgets, and performance targets
• Act as the senior marketing voice within leadership discussions

• Implement brand positioning, messaging frameworks, and go-to-market narratives
• Ensure brand strategy is clear, consistent, and scalable across markets and products
• Provide strategic direction and guardrails for brand expression without micromanaging creative execution

• Oversee demand generation, launches, and marketing-led growth initiatives
• Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
• Monitor performance metrics and optimise strategy accordingly
• Ensure marketing supports leasing, sales, and long-term brand equity

• Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution
• Create clarity between strategy and execution, allowing creative excellence to thrive
• Build and scale the marketing function over time as the business grows
• Manage agencies, consultants, and partners where required

• Work closely with Development, Property Management, Community, and Leadership teams
• Ensure marketing strategy reflects real product, experience, and operational realities
• Collaborate with Brand Experience to ensure lived experience reinforces brand promise

• Owns creative execution, content, and brand expression
• Acts as the day-to-day brand guardian and creative lead

• Owns strategy, prioritisation, performance, and alignment
• Sets direction, not creative detail
• Enables creativity rather than diluting or overriding it

This role is designed to amplify, not diminish, the impact of the Brand & Creative Manager.

• 7+ years of experience in marketing
• Strong strategic capability with a deep appreciation for brand and creative disciplines
• Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred
• Proven ability to balance brand integrity with commercial outcomes
• Comfortable operating in a founder-led, entrepreneurial environment
• Collaborative, low-ego leader who empowers specialists rather than centralising everything

• Clear, confident marketing strategy aligned with HIVE’s growth ambitions
• Strong collaboration and trust with the Brand & Creative Manager
• Consistent, high-quality brand expression across all channels
• Marketing that meaningfully supports leasing, sales, and long-term brand equity
• A marketing function that feels purposeful, calm, and well-directed

• Immediate or as soon as available