CRM Growth Lead - Fintech; UAE

CRM Manager – UAE

Job Title

CRM Manager – UAE

• Lead and become the CRM champion for the UAE office
• Develop an annual comms calendar for existing clients with the objective of retaining clients and showing them opportunities to trade more
• Develop an annual content calendar for demo account holders with the objective of increasing conversions from Demo to live accounts
• Become the main liaison for all CRM matters with the Central Marketing team; understand the CRM global guidelines and initiatives and cascade them to local teams
• Create and execute a range of CRM communications, from regulatory-driven sends to promotional sends, selecting the appropriate channels for each send (email, push notification on the app, SMS)
• Use data and insights to segment audience
• Work with local premium client and new business teams to create the right communications targeting different customer segments, from communications to events
• Generate performance reports, optimizing and testing different content
• Work with compliance to ensure our communications meet the correct standards and regulations
• Create and generate Salesforce reports

• A minimum of 5 years CRM experience with a core focus on operational delivery
• A proven track record of delivering on time to a very high standard
• A passion for communications and customer experience, putting the client at the heart of decisions
• Previous experience of using CRM delivery tools

• Adept at managing internal senior stakeholders, global counterparts and external business partners
• Strong written and verbal communications skills
• Sales Force Marketing Cloud, data-driven CRM, HTML and journey creation

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.

Let’s raise the bar together.

• Existing experience in Lifecycle & Retention Marketing within SaaS or Fintech or Services (a MUST)
• Previous hands‑on experience using Salesforce
• Ability to work collaboratively, building strong relationships across various teams to achieve common goals
• Proven project management skills with the capability to deliver projects on time
• Strong written and verbal communication skills to effectively convey complex ideas and strategies
• Thrive in a fast‑paced environment with a flexible approach to problem‑solving
• Deep understanding of customer data, including behavioural and attitudinal insights, to guide decision making