Communications Specialist

Overview

Rouya Consultancy is seeking a dynamic communications professional to join our growing Communications Department. The ideal candidate will bridge strategic communications and media relations — helping shape narratives, manage client visibility, and execute impactful campaigns across media, cultural, and public platforms.

This role requires a strong communicator with an eye for detail, a talent for storytelling, and the ability to manage relationships across stakeholders, journalists, and creative teams. Whether crafting a strategic plan, pitching to the press, or supporting on-site activations, you’ll play a key role in bringing our clients’ voices to life.

Key Responsibilities

Strategic Communications

• Support in the development and implementation of integrated communications strategies for clients and internal projects.
• Draft, edit, and localise written materials including key messages, speeches, talking points, and press releases in English and/or Arabic.
• Conduct research on industry trends, target audiences, and competitor positioning to inform campaign strategies.
• Contribute to the creation of high-level presentations, reports, and proposals.
• Collaborate with project leads and creative teams to ensure brand consistency and narrative alignment.

Media Relations

• Build and maintain relationships with journalists, editors, and media outlets across the UAE and wider region.
• Develop press kits and coordinate media outreach, interviews, and coverage opportunities.
• Write and distribute media materials, including press releases, media alerts, and feature stories.
• Monitor and analyse media coverage to identify opportunities and insights.
• Provide on-site media support at client events, openings, and activations.

Content & Reporting

• Contribute to content calendars, newsletters, and social media strategy.
• Develop client reports (weekly, monthly, and post-campaign) tracking deliverables, reach, and impact.
• Maintain communications databases and press lists, ensuring accuracy and relevance.

Internal & Administrative

• Participate in client meetings, briefings, and workshops; document and follow up on action points.
• Prepare correspondence, documentation, and client deliverables in coordination with relevant departments.

Qualifications

• Strong written and verbal communication skills in English (Arabic fluency a strong advantage).
• Demonstrated understanding of UAE media landscape and cultural context.
• Proven ability to manage multiple projects and deadlines with attention to detail.
• Proficiency in Google Suite and media monitoring/reporting tools.
• Collaborative, proactive, and adaptable mindset.

Preferred Qualifications

• Experience working with government or cultural sector clients.
• Familiarity with media outreach campaigns, influencer engagement, and brand positioning.
• Fluency in Arabic.