General Manager, Digital Brand; MENA

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Job Title:

General Manager, Digital Brand (MENA)

Location:

Dubai, United Arab Emirates (UAE)

Nature of Role:
Permanent, Full-time

We are looking for a visionary and execution-focused General Manager to lead the launch and growth of a new digital telco brand in the MENA region. This is a rare opportunity to shape a disruptive, digital-first player from the ground up, combining strategic leadership with hands‑on operational ownership. As the P&L owner, you will be accountable for driving customer acquisition, digital experience, commercial performance, and brand positioning.

• Own and execute the end‑to‑end go‑to‑market strategy, from pre‑launch planning to commercial scaling.
• Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth from launch to post‑launch operations.
• Build and lead high‑performing teams across commercial, marketing, product, customer service and experience, and operations.
• Lead budgeting, forecasting, and performance tracking with full P&L accountability.
• Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions).
• Manage multi‑channel strategies with a strong digital growth focus, including managing external agency relationships (e.g., media, creative) to ensure marketing planning and execution is aligned with the brand strategy.
• Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.

• 20+ years of experience in telecommunications, digital brands, or consumer technology companies, with proven leadership in Tier‑1 markets or Tier‑1 operators.
• Track record of successfully launching and scaling high‑growth consumer brands (B2C), ideally in a digital‑first or disruptive / fast‑growth startup setting.
• Strong command of digital growth levers, including performance marketing, lifecycle management, UX, product innovation.
• Deep understanding of telco economics, customer journeys, and commercial drivers.
• Strong track record managing and influencing partners, stakeholders, and external agencies.
• Exceptional leadership, communication, and interpersonal skills with the ability to solve complex challenges swiftly.
• Strategic mindset with a builder’s mentality; comfortable working in fast‑paced, zero‑to‑one environments.
• Experience working in or with the MENA region and prior B2C launch experience is strongly preferred.

• Entrepreneurial and results‑oriented mindset.
• Agile, adaptable, and comfortable in fast‑paced startup environments.
• Decisive, innovative, and customer‑focused.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.