Marketing & PR Executive

Social Media & Content Creation

• Assist in managing social media channels for multiple brands including scheduling posts and keeping stories active.
• Create graphics and branded marketing assets to support content production in Canva, including photos and video editing.
• Work with translators to ensure captions are accurate and aligned with brand tone.
• Coordinate on‑ground story coverage at branches and capture content on shoot days as well as on an ad‑hoc basis.

• Assist in preparing content briefs for campaigns and updating content across website, email, social media channels and other assets.
• Support paid ads with creative assets and track campaign performance.
• Take ownership of SEO tasks relating to all websites.

• Maintain influencer and partnership databases.
• Support outreach coordination and management of all influencer & partnership relationships.
• Track deliverables and help ensure influencer campaigns convert leads effectively.

• Support PR initiatives, community outreach and event preparation.
• Assist with media kits, event materials and coverage at relevant events.

• Input and update leads from all channels into the CRM.
• Assist with newsletters and campaign communications.
• Help track and report campaign results.

• Keep campaign calendars up to date and monitor deadlines.
• Ensure all creative output and collaborations adhere to brand guidelines.
• Stay aware of social media trends and suggest content ideas to keep channels fresh.
• Review internal and external branding assets and keep standards consistent across all assets.

• 3+ years GCC experience in marketing, PR, or social media (beauty/aesthetics/wellness preferred).
• Fluent in Arabic & English.
• Degree in Marketing/Communications or equivalent.
• Proven record in delivering KPIs (leads, engagement, conversions).
• Skilled in Canva; familiar with Hootsuite, Hub Spot, Later or similar.
• Strong grasp of social media trends and content creation.
• Creative design and video/photo editing skills.
• Excellent communication, organization, and multitasking.
• Proactive, collaborative, independent and adaptable in a fast‑paced environment.
• Email marketing, copywriting, campaign creation and SEO.
• Plus:
  Experience in business development.