Marketing and Brand Manager- Subscriptions

Must be based in the UAE.

Must come from a subscription-based platform.

• Brand & Content Management:
  Manage brand messaging across app, website, and social media channels;
  Oversee creation of engaging content including copy, visuals, and videos;
  Monitor campaign performance and customer engagement metrics;
  Coordinate with Product Manager on promotions and new product launches;
  Track marketing spend and ensure strong ROI;
  Respond proactively to market feedback by adjusting messaging;
  Support app-based promotions and special offers.
• Campaign Planning & Execution:
  Plan and launch effective digital marketing campaigns;
  Coordinate outreach with influencers and eco-focused partners;
  Analyze analytics including website traffic, conversions, and customer acquisition cost (CAC);
  Work closely with Operations to align promotions with stock availability;
  Support limited B2B inquiries, focusing on corporate subscription clients.
• Strategic & Financial Oversight:
  Plan product launch campaigns and review brand health and awareness;
  Optimize customer acquisition strategies based on data insights;
  Manage the marketing budget, ensuring optimal ROI;
  Prepare and present monthly marketing performance reports.
• Authority & Decision-Making:
  Approve brand messaging and campaign creative assets;
  Select marketing channels, agencies, and vendors;
  Adjust or pause campaigns based on performance metrics;
  Recommend pricing or positioning changes as needed;
  Approve collaborations with influencers and strategic partners.

• Minimum 10 years of experience in digital marketing with proven success in brand management.
• Strong expertise in customer acquisition, campaign strategy, and digital content creation.
• Experience managing marketing budgets and optimizing ROI.
• Excellent analytical skills with the ability to interpret marketing data and metrics.
• Strong communication and leadership skills.
• Passion for sustainability and eco-friendly products is a plus.

V-165009