Business Development & Marketing Manager

Overview

Token
13 Software L L C is seeking a dynamic and results-driven Business Development Marketing Manager to lead strategic partnerships, ecosystem growth, and brand expansion initiatives. This role will be responsible for identifying new business opportunities, building strategic alliances, driving user acquisition, and executing integrated marketing campaigns across global markets. The ideal candidate combines strong business development capabilities with hands-on marketing experience and thrives in a fast-paced technology environment.

Exposure to AI, Fin Tech, Internet products, Blockchain, or emerging technologies will be highly advantageous.

• Ecosystem Partnerships & Business Development
  • Drive ecosystem partnerships and strategic collaborations to support business growth and market expansion.
  • Identify, develop, and manage relationships with key partners including platforms, media organizations, agencies, investors, KOLs, influencers, communities, and industry stakeholders.
  • Lead partnership discussions, negotiations, and collaboration initiatives from concept to execution.
  • Coordinate internal and external stakeholders to ensure successful delivery of partnership objectives.
  • Represent the company at conferences, exhibitions, networking events, and business meetings to expand market presence and identify new opportunities.
• Marketing & Brand Growth
  • Plan and execute integrated marketing campaigns across digital channels, community initiatives, events, and strategic partnerships.
  • Develop and implement Go-To-Market (GTM) strategies for new products, features, and regional market expansion.
  • Coordinate media outreach, PR activities, influencer collaborations, and community partnerships to enhance brand awareness and user acquisition.
  • Prepare marketing collateral including pitch decks, partnership proposals, product presentations, and branding materials.
  • Support corporate branding initiatives to strengthen Token
    13 s market positioning.
• User Growth & Community Engagement
  • Monitor and optimize user growth, engagement, retention, and conversion performance metrics.
  • Design and execute growth campaigns, referral programs, co-marketing initiatives, and community engagement activities.
  • Collaborate with community, product, and partnership teams to support ecosystem activations, workshops, webinars, and training programs.
  • Identify opportunities to improve customer acquisition and user engagement across target markets.
• Market Strategy & Analytics
  • Research market trends across AI, Fin Tech, Internet products, and emerging technology sectors including Blockchain/Web3 developments.
  • Conduct competitor analysis, market research, and user insights to support strategic decision-making.
  • Evaluate campaign performance, partnership effectiveness, and growth initiatives to maximize ROI.
  • Prepare market intelligence reports, performance dashboards, and strategic recommendations for management.

• Bachelor's Degree in Marketing, Business Administration, Communications, Finance, or a related field.
• Minimum 3 years of experience in Business Development, Partnerships, Marketing, Growth, or similar roles.
• Strong business communication, stakeholder management, negotiation, and relationship-building skills.
• Proven experience managing strategic partnerships, marketing campaigns, or business growth initiatives.
• Excellent English communication skills, both written and verbal.
• Experience working with international markets and cross‑functional teams is highly preferred.
• Familiarity with platforms and communities such as Linked In, Twitter/X, Telegram, and Discord.
• Understanding of AI, digital products, Fin Tech, Internet platforms, or Blockchain/Web3 ecosystems is an advantage.
• Strong analytical mindset with the ability to interpret market trends and performance metrics.
• Ability to manage multiple projects and deliver results in a fast‑paced startup environment.
• Willingness and ability to travel internationally when required.