Marketing Manager – Corporate

Marketing Manager – Corporate Overview

To develop and grow a set of Transmed own brands in different categories and in different markets in order to achieve organizational KPIs and business objectives set for these brands.

Define opportunities where Transmed can launch or create new brands that satisfy consumer/ market needs and take market share from the segment. Propose & deploy the right strategy in terms of brand characteristics and penetration plan by market to meet organization objectives for new brands.

• Brand Management
• Develop the strategy for assigned Transmed own brands (positioning, markets, vision, pricing, etc..) to ensure positioning, marketing, sales, growth, distribution, and profitability of these brands are met as per the plan and budget set
• Develop assigned brands communication strategy by market and ensure the right content is created on different platforms (ATL/ BTL/ Social Media/ websites) to support this strategy
• Assign and Liaise with Digital, media and creative agencies to ensure the delivery of agreed objectives by brand as per set guidelines (Strategy, Platforms, Content, Cost, media sufficiency, deadlines, etc…)
• Develops the right pricing strategy for assigned brands /categories in order to fit brand positioning strategy and beat competition.
• Grow existing assigned brands and ensure these brands achieve set objectives including top line sales, market share and distribution
• Monitor the performance of each brand being handled and communicate corrective actions where needed to ensure a better brand performance
• Manage assigned brands’ financials (P&L) to ensure achieving the brands’ top line and profitability targets as per the approved budget P&L
• Ensure assigned brands have a solid marketing/ activity calendar by market in order to support the brands to achieve set objectives in each market
• Interface and work closely with the sales function in each market to monitor performance (execution, coverage, activities) and support them in addressing gaps and implementing the set marketing calendar to ensure brands achieve set targets (coverage, distribution and in-store activities, sales budgets, etc.)
• Ensure short- / long-term forecast planning by brand by market in order to minimize out of stocks and/or excess stocks.
• Manage and monitor all marketing related expenses to ensure positive ROI on plans and projects
• Manage strategic partnerships with product suppliers to ensure business continuity, brand supply and consistent brand quality
• Work closely with Sales Development Manager to develop own Brands in non Transmed markets
• Analyzes market data, customer data, current market conditions, competitor information, as well as retail audit data for assigned brands / categories and recommend plans / actions to maximize share and distribution
• Conduct market research for assigned brands / or new categories to determine market requirements for existing and future products, further understand the needs of consumers or to assess the perception of the brand.
• Stay in line with all the categories trends and new developments (attending exhibitions, Journals, Articles, & market visits).
• Grow the brands portfolio though continuous R&D with the factories / suppliers, which result into new product launches.
• Ensure having a brand book for every brand including (personality, essence, FB, EB, character, TOV, & RTB’s)
• Lead the creation of new brands, including brand name, brands concept, logo, packaging development, etc. and ensure new brands have a clear strategy in place for a successful launch
• Overlook (internally and with agencies) the creation of the brand identity and packaging design for assigned brands to ensure brands stand out vs. competition
• Assess the marketing & commercial feasibility of new brands for assigned products brands and markets
• Overlook the design and preparation of best in class POSM to support the brands BTL executions.
• Ensuring the assigned brands IP registration and the renewals are in place globally.
• Digital Marketing and Media
• Define the Digital Marketing strategy for assigned brands.
• Ensure the creation of social content for assigned brands.
• Manage…