Senior Manager - Branding and Marketing - Real Estate

A leading Real Estate developer building multi billion communities reshaping the Real estate landscape.

• Develop and execute integrated branding and marketing strategies that align with business objectives and amplify brand identity, leveraging market insights and industry trends.
• Define and articulate the brand vision, proposition, and messaging to internal and external stakeholders, ensuring relevance and competitiveness in target markets.
• Lead annual planning and budgeting for branding and marketing activities across all channels.
• Own the full campaign lifecycle, from ideation and strategy, through production, execution, and post-launch analysis.
• Establish campaign goals, KPIs, target audiences, messaging, timelines and channel mix; ensure alignment with overall brand and marketing objectives.
• Manage multi-channel campaign launches across digital (social, web, email), offline (events, OOH) and PR, ensuring on-time, on-budget and high-standard delivery.
• Analyze campaign performance, extract insights, and drive continuous improvement through data‑driven recommendations and agile reallocation of resources.
• Maintain and evolve comprehensive brand guidelines to ensure consistent brand representation across all touchpoints.
• Oversee major branding and marketing events, including product launches, conferences, sponsor ships and community engagement activities.

• A degree in Marketing, Communications, or a related field.
• Prior marketing / branding experience in Real Estate in UAE.
• Strong communication and interpersonal skills with the ability to effectively engage stakeholders at all levels.
• Strong analytical, organizational and strategic thinking abilities.
• Proficiency in branding tools and software, including Adobe Creative Suite.
• Strong project management skills with the ability to oversee multiple branding initiatives simultaneously.
• Creative and innovative mindset to develop unique branding strategies and solutions.
• Ability to adapt to changing market conditions and adjust branding strategies.