Digital & Growth Marketing Manager

Job Role

As Growth Marketing Manager, you will launch, manage, and analyze marketing programs that accelerate our growth. With strategic vision and tactical expertise, you will help us scale a full-suite, omnichannel marketing approach that focuses on providing value to our current and potential customers. You will target our highest-performing audiences and create a lifecycle marketing program that engages our most loyal customers.

• Understand and measure success of each channel and lead reporting efforts to track results on a daily, weekly, monthly and quarterly basis ensure we are allocating budget wisely
• Develop and test new channels creating a channel-agnostic and diversified strategy to mitigate business risks and maximize efficient revenue
• Collaborate with and complement the work of our full Marketing Team (Brand, PR, Ecommerce, Analytics, etc.) to ensure we’re achieving maximum results
• Partner with analytics and finance teams to ensure Marketing budgets are accurately forecasted and driving a profitable return
• Work closely with the executive team to ensure strategic alignment
• Report and share Paid Media program updates to the greater Commerce organization, curating the depth of information based on the audience and raising the understanding of paid efforts across the company
• Lead all efforts on SMBU CVM strategy, personalization strategy and campaign optimization
• Drive a focused strategy for high value / high potential customers, identifying opportunities and driving customized communication for engagement and revenue uplift.
• Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points.
• Lead the CLTV framework adoption and drive the Customer Engagement efforts with key focus to increase the CLTV overtime
• Define and optimize the Shopping Mall customers’ lifecycle interventions/use cases
• Responsible for customer journey mapping as per the marketing use cases
• Manage the CVM sprints / Campaigns / Lifecycle as per agreed ways of working
• Lead the different sprint management sessions: e.g. ideation, prioritization, experimentation, content development, target development, campaign set up, automation…etc
• Collaborate with Mall marketing managers in executing the 360 campaigns using all channels for special events, launches…etc.
• Provide CVM campaign oversight and governance ensuring all streams are geared up and working well towards achieving the Shopping Mall CVM Objectives.
• Act as a CVM Campaigns subject matter expert within Shopping Mall’s team and advise Shopping Mall marketing teams on how best to use CVM eco-system
• Partner with Mall marketing managers to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for operations and supports design of CVM campaigns and life-cycle as needed.
• Own the acquisition and retention marketing strategy, and manage a multi-million-dollar budget across SEM, Paid Social, Podcast, Direct Mail, Email, SMS and future growth channels
• Primary responsibility is managing media budgets against P+L targets for CAC, LTV and returning customer rates
• Own the Lifecycle Marketing roadmap and develop email and SMS marketing strategies to support onboarding, engagement, and retention, and upgrade/cross-promote programs
• Work closely with the analytics team to build a world-class performance marketing engine across tracking, attribution, and optimization
• Lead customer communication across email, text loyalty and referral programs

• Develop creative briefs, identify key performance indicators, and set campaign goals.
• Monitor campaigns and analyze data to make real-time adjustments to improve campaign performance.
• Develop and execute digital campaigns/activations that align with the overall marketing strategy and goals of the company.

• Use data analytics to optimize campaigns and improve overall performance.
• Create reports on key performance indicators for stakeholders.
• Monitor digital marketing campaigns and use data analytics to track performance and identify areas for improvement.