Head of Growth Marketing

Responsibilities

• Develop and execute a comprehensive growth marketing strategy aligned with business goals.
• Lead marketing initiatives across traditional and digital acquisition channels, ensuring measurable ROI.
• Manage and optimize CRM systems to drive customer lifecycle management, engagement, and retention.
• Design and implement lead generation campaigns to deliver qualified sales opportunities.
• Build, manage, and scale digital campaigns across SEO, SEM, social media, email, and display advertising.
• Collaborate with the sales team to align marketing and sales objectives for revenue growth.
• Establish and nurture strategic partnerships to expand market presence.
• Monitor, analyze, and report on performance metrics to make data-driven recommendations.
• Lead, mentor, and develop the marketing team as the company scales.

• Minimum of 5 years of experience in growth marketing within a global B2B or B2B2C SaaS environment.
• Hands‑on expertise with CRM systems such as Salesforce or Hub Spot.
• Proficiency with marketing automation tools and performance reporting.
• Proven track record in lead generation, demand generation, and sales enablement.
• Strong analytical mindset with experience in A/B testing and conversion optimization.
• Exceptional leadership, communication, and project management skills.
• Ability to work effectively within a global, remote team across multiple time zones.