Digital Marketing Manager

Strategy & Planning

Develop and implement multi‑channel digital marketing strategies aligned with company goals. Plan campaigns for brand awareness and lead generation. Conduct competitor analysis and identify new digital growth opportunities.

• Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.)
• Manage SEO & SEM strategies to improve rankings and organic traffic.
• Create targeted campaigns for specific audience segments for the given country and territories.

• Coordinate with content creators, designers, and video editors to create effective content.
• Ensure all digital assets follow brand guidelines and are optimized for each platform.
• Develop content calendars for all platforms.

• Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance.
• Run A/B testing to optimize ads, landing pages, and paid campaigns.
• Generate regular reports with actionable insights.

• Oversee brand presence on platforms like Instagram, Linked In, Facebook, Tik Tok, and X (Twitter).
• Engage with followers, respond to queries, and manage online reputation.
• Collaborate with influencers and partners for promotions.

• Bachelor’s degree or professional certification in Digital Marketing.
• Minimum 2 years of experience in digital marketing and social media management.
• Proficiency in paid campaigns and performance marketing.
• Superior content creation and campaign management skills.
• Excellent communication skills.