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PPC Specialist; Ecommerce
Job Description & How to Apply Below
Location
Dubai, UAE. Hybrid work environment.
Job DescriptionCalling all PPC gurus with a passion for eCommerce. Ready to set the digital advertising world ablaze? Join our team as an eCommerce PPC Specialist and take the lead in propelling our clients’ online presence to new heights.
Responsibilities- Develop, implement, and manage PPC campaigns across various digital platforms such as Amazon, Google, Shopify, eBay, Etsy, and more.
- Conduct PPC audits to ensure strategies align with industry best practices.
- Perform daily account management of pay‑per‑click accounts on Google Ads, Bing, and other search platforms.
- Monitor and adjust bids to gain better ROI.
- Run PPC tests and analyze report on results.
- Conduct keyword research and selection for PPC campaigns.
- Maintain knowledge of industry trends and changes in PPC strategies.
- Work closely with clients’ marketing teams to achieve integrated marketing objectives.
- Understand and analyze competitor advertising links and strategies.
- Develop forecasts and budgets for PPC activities.
- Provide creative ideas for advert wording and visuals.
- Implement strategies to increase brand awareness.
- Generate monthly reporting for all key metrics, goal tracking, revenue tracking, and other KPIs.
- Control and optimize the landing pages and copy for all PPC campaigns.
- Build and manage large keyword lists.
- 4 years of experience in a similar role.
- Fluent in English;
Arabic is a plus. - Knowledge of Arabian Gulf spending habits.
- Bachelor’s degree in Marketing, Business, or related field.
- In‑depth experience with bid management tools.
- Understanding of SEO and digital marketing concepts.
- Familiarity with multiple platforms such as AdWords, Facebook, Yahoo, and others.
- Knowledge of keyword research and data mining tools.
- Working knowledge of analytics tools including Google Analytics, Tableau, Web Trends, etc.
- Out‑of‑the‑box thinking and strong analytical skills.
- Excellent communication and teamwork skills.
- Google AdWords certification is a plus.
- Experience with eCommerce or Consumer Packaged Goods (CPG) is a plus.
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