Associate – Middle East Marketing

Associate – Middle East Marketing

About this role

About the team

The Country Marketing team consists of experienced marketers located across EMEA. They are responsible for creating and implementing local, country-specific marketing initiatives that cover various product categories, client segments, and distribution channels.

The Middle East and Africa marketing team’s coverage model is designed to serve both the Middle East and African markets, addressing all client segments, including:

• Wealth managers:
  Retail and private banks, Robo-advisors, investment platforms, wealth management firms, financial advisor networks, and asset managers.
• Institutional entities:
  Pension funds, Insurance companies, Sovereign Wealth Funds.

The team collaborates with a wide network of stakeholders on a daily basis to deliver customer-focused marketing campaigns aimed at increasing the adoption of our technology, index, active, and alternative solutions.

About this role

We are seeking a motivated and detail-oriented marketing associate to support our marketing efforts in Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia, and the UAE. This role will focus on assisting with strategic partnerships, supporting channel marketing initiatives, organizing high-impact events, and ensuring governance and compliance across all marketing activities. The ideal candidate will have a proven track record in contributing to multi-channel marketing initiatives, excellent communication skills, a deep understanding of the Middle East market and have Arabic language proficiency.

A successful candidate will oversee marketing activities across various channels, including events, websites, email campaigns, paid media, and strategic partner packages. They will also cater to all client segments.

We encourage all candidates to become a student of the market and show an interest in wanting to grow their understanding of the investment market to ensure successful positioning and marketing of Black Rock and iShares brand and products.

They will need to be a strong team player as they will work across multiple projects and stakeholders both internal and external. They will also need to ensure compliance of materials in line with local requirements.

The role sits in Dubai alongside client and operational teams, reporting into the Head of Middle East and Africa Marketing based out of London.

Key responsibilities

Work with the Head of Middle East and Africa Marketing to execute on our objectives and strategy for key businesses in alignment with the ME sales targets.

• Strategic Partnerships: Assist in developing and maintain strong relationships with key partners and stakeholders in the Middle East. Execute on key strategic partnership marketing plans (e.g. across content, event, webinar deliverables) that drive growth and enhance brand visibility.
• Channel Marketing: Deliver on channel marketing initiatives to support sales and distribution partners. Help develop and execute programs to increase partner engagement and sales, using data-driven insights to recommend improvements.
• Events Management: Plan, organize, and execute high-impact events, including conferences, trade shows, and webinars. Coordinate with stakeholders to ensure successful execution and measure event success and ROI.
• Governance and Compliance: Ensure all marketing activities comply with local regulations and company policies. Implement governance frameworks to maintain brand integrity.
• Content Creation: Develop and manage content for articles, blogs, and other marketing materials. Oversee briefing, copy editing, and ensure high-quality content delivery.
• Web Experience Improvement: Collaborate with internal teams to build a best-in‑class web journey. Focus on enhancing content, tools, and performance to improve user experience.
• Build and maintain relationships: Establish and nurture strong relationships with key partners, ensuring mutual goals are met.

Experience

• Bachelor’s degree in marketing, Business, or a related field
• 3-5 years’ financial industry experience in Marketing or related role.
• Proven experience in the Middle East market,
• Experience collaborating with digital and creative agencies,…