Manager, Marketing ​/ Advertising ​/ PR

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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As a Performance Manager, you'll lead the planning, execution, and optimization of paid media campaigns for our diverse portfolio of clients. Your expertise will directly impact client success by maximizing ROI and driving measurable business outcomes. You'll be a key player in delivering innovative and effective performance marketing solutions.

• Develop and implement comprehensive, data‑driven paid media strategies aligned with client business objectives and marketing goals, considering the full marketing funnel.
• Manage paid search, social, and display campaigns across a variety of platforms (Google Ads, Meta, Linked In, etc.), including campaign setup, ad creation, and audience targeting.
• Optimize campaign performance through advanced data analysis techniques, A/B testing of ad creatives and landing pages, and strategic bidding adjustments based on real‑time performance data.
• Monitor campaign performance meticulously, identify key trends and opportunities for improvement, and recommend actionable insights based on data‑driven analysis and industry best practices.
• Prepare and present insightful and comprehensive performance reports to clients, highlighting key metrics, analyzing campaign results, and providing strategic recommendations for future growth.
• Collaborate effectively with internal teams to ensure seamless campaign execution and alignment with overall marketing strategies.
• Stay at the forefront of industry trends, emerging technologies, and platform updates, proactively identify and evaluate new opportunities to enhance campaign performance and drive innovation.
• Manage campaign budgets effectively, allocate resources strategically across different channels and campaigns, and ensure accurate tracking of spend and ROI.
• Troubleshoot complex campaign issues, diagnose root causes, and implement effective solutions to minimize disruptions and maximize campaign effectiveness.
• Lead the implementation of advanced tracking and attribution models to accurately measure campaign performance and optimize for ROI.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• 4+ years of experience in performance marketing, preferably within an agency setting.
• Proven track record of managing successful paid media campaigns with demonstrable results.
• Strong analytical skills and proficiency in data analysis tools (Excel, Google Analytics, Google Data Studio, etc.).
• Deep understanding of paid search, social, and display advertising platforms and their respective best practices.
• Excellent communication, presentation, and client management skills, with the ability to articulate complex concepts clearly and concisely.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast‑paced environment.
• Strong organizational and time‑management skills, with a keen attention to detail.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent…