Assistant Product Marketing Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.

Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty‑free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi‑faced jeweled bottles.

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

The Product Marketing Manager will lead the end‑to‑end product marketing strategy across the KAYALI portfolio, managing the lifecycle of products from concept and assortment planning through to launch execution and post‑launch performance optimization.

Working cross‑functionally with Product Development, Commercial, Creative, Sales & Education, Demand Planning, and Global Brand Marketing teams, this role will be responsible for developing compelling product positioning, pricing architecture, assortment strategies, launch plans, and business recommendations that drive growth and strengthen KAYALI's market leadership.

The ideal candidate combines strategic thinking, commercial acumen, consumer obsession, and a deep understanding of the global beauty and fragrance landscape.

• Lead the global product marketing strategy across fragrance and future category expansions.
• Develop and manage the product roadmap in partnership with Product Development and leadership teams.
• Identify whitespace opportunities, category expansion opportunities, and consumer‑led innovation opportunities.
• Evaluate portfolio performance and recommend actions to optimize productivity, profitability, and growth.
• Build business cases and commercial rationale for new product initiatives.
• Manage the product lifecycle from concept through launch and post‑launch analysis.

• Develop global assortment strategies across core, seasonal, limited‑edition, and innovation launches.
• Define pricing strategies and price architecture across product categories, sizes, formats, and collections.
• Evaluate assortment gaps and opportunities to maximize consumer acquisition, retention, and revenue growth.
• Partner with Commercial and Finance teams to establish pricing recommendations aligned with market dynamics and business objectives.
• Monitor competitive pricing landscapes and recommend adjustments where appropriate.
• Ensure product assortment supports both DTC and retail channel objectives.

• Translate consumer insights, social listening, and market research into actionable product recommendations.
• Monitor global beauty, fragrance, and lifestyle trends.
• Conduct competitive analysis and benchmarking.
• Partner with insights teams to understand evolving consumer behaviors and purchasing patterns.
• Identify emerging opportunities and risks within the category.

• Develop product positioning frameworks and messaging strategies for all launches.
• Define key product claims, benefits, reasons‑to‑believe, and consumer value propositions.
• Create compelling product narratives that align with KAYALI's brand vision.
• Ensure consistency of messaging across all consumer touchpoints.
• Support education and training teams with product knowledge and storytelling materials.

• Lead the development of comprehensive global launch strategies.
• Partner with Marketing, Commercial, PR, Social, Brand Marketing, and Education teams to ensure successful execution.
• Define launch objectives,…